Daily Minute Master Series – May 21, 2021

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The Marketing Rundown

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News & Updates

Facebook Publishes Latest Update on Content Removals, Fake Accounts and Hate Speech

Facebook has published its latest Community Standards Enforcement Report, which covers all the content removals and enforcement actions the platform enacted throughout the first quarter of 2021, while it’s also shared some new updates on the development of its enforcement systems and processes, and unveiled a new Transparency Center, designed to better clarify its various actions.

For the full white paper click here

Examination of Anchor Text Ratios for SEO

There are many ideas about anchor text ratios and what is the best ratio for ranking on Google. Some SEOs have researched millions of search results and discovered common anchor text ratios for the top ranked sites. Are these anchor text ratios the key to ranking better and avoiding manual penalties?

For the full article click here 

Martech: The Changing Marketing Dynamics in a Data-Driven World

Even before the pandemic, technology had begun to play a transformational role in marketing programmes of brands across segments. With the rise of digitisation, marketing and technology have fused together to create martech — the newest kid on the marketing strategies’ block, and it has become quite the favourite.

For the full article click here 

When Should You Actually Pay For Your Brand’s Marketing?

One of the hardest decisions any marketer makes is deciding on tactical spend. Is the tactic worth the investment? Is there an organic channel that can yield similar results over time? And the burning question that any executive wants to know: What’s the ROI?

For the full article click here

Exploring In-House Marketing Operations Versus Third Party

How has the pandemic affected the shape of marketing teams? According to the 2021 State of In-Housing report from BannerFlow, it’s pretty much an even split in terms of how marketing teams shape up coming out of 2020.

For the full article click here

Expedia, Booking.com and Airbnb Differ on Marketing Tactics as Recovery Begins

Three giant brands in online travel are attempting to capture some of the so-called pent-up demand for trips as lockdowns ease in some markets around the world.

For the full article click here

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