Social Media

Americans Use Social Media for COVID-19 Info, Connection

Social media platforms have become saturated with coronavirus-related news, with 46% of social media users saying “almost all” or “most” of what they see is about the coronavirus situation and an additional 37% saying “about half” is. These results are from an April 14-20 Gallup/Knight Foundation survey focused on the coronavirus situation, part of Knight Foundation’s Trust, Media and Democracy initiative. Over two-thirds of social media users say coronavirus-related posts that they see from public officials (70%) and news organizations (68%) are “very” or “moderately” helpful. Fifty-seven percent say the same about posts from family members and friends, while fewer say so about posts from neighbors (43%).

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Facebook Announces ‘Shops’ for Facebook and Instagram

After years of working around the edges, and trying to find ways to make a bigger dip into eCommerce, the COVID-19 pandemic has finally given Facebook the push is needs to take the next major step. Today, Facebook has launched ‘Shops‘ on both Facebook and Instagram.

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Facebook Clarifies Guidelines Around Music Usage in Video Posts

Facebook is looking to clarify its rules around how creators are allowed to use music in their content, while it’s also adding a new indicator in Facebook and Instagram live-streams to help people avoid potential copyright issues. As explained by Facebook:

We want to encourage musical expression on our platforms while also ensuring that we uphold our agreements with rights holders. These agreements help protect the artists, songwriters, and partners who are the cornerstone of the music community – and we’re grateful for how they’ve enabled the amazing creativity we’ve seen in this time.

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Marketing

How Businesses Embrace Digital Marketing to Survive the Pandemic

During the COVID-19 pandemic, many businesses are using digital technology and marketing to survive these “interesting times.” Here’s how.

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How to Build a Digital Foundation to Transform Your Customer Experience

Before COVID-19, many organizations prioritized short-term digital projects instead of a comprehensive investment in digital transformation. But the pandemic revealed how critical long-term strategies are and why business leaders have an imperative to invest in the future. Within the current environment, organizations must establish a digital foundation to quickly pivot when needed. The B2B business unit responsible for servicing restaurants at Tyson Foods followed Lima Consulting Group’s Digital Transformation Model to gain the consensus they needed to align the enterprise just in time to support the dramatic pivot caused by COVID-19.

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