Daily Minute Master Series – May 20, 2021

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The Marketing Rundown

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Everything you need to know about media, marketing, and digital news from the week all together in one place.

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News & Updates

How Google is Fighting Fake News with Its New Sources Feature in Search Results

Google is making it easier for people to evaluate information and check the sources for results that show up on its massive search platform, the company said during the Google I/O developer’s conference keynote on Tuesday.

For the full white paper click here

Facebook Launches Live-Stream Shopping Events, the Next Stage in its Evolving eCommerce Push

Facebook is taking the next step in its evolving eCommerce push with the introduction of a new “Live Shopping Fridays” series, which will see the platform host live-streamed shopping experiences, in conjunction with selected retailers, that will invite viewers to ask questions about products, and make purchases, all in-stream.

For the full article click here 

Pinterest Launches ‘Idea Pins,’ a Revamped Variation on Stories

Pinterest, the social network that decided it doesn’t want to be classified as a social network anymore, given its evolving focus on eCommerce, has now also decided that it’s not going to call its Stories clone ‘Stories’ any longer.

For the full article click here 

Google Grows Shopify Partnership, Adds Ways to Shop From Images

Google expands its partnership with Shopify and introduces a simplified process for all 1.7 million merchants to get their products listed with a few clicks.

For the full article click here

7 Local SEO Best Practices for WordPress Websites

WordPress is a great, SEO-friendly CMS for small local businesses. Here are 7 SEO improvements you can make to boost local search rankings.

For the full article click here

Why B2B Companies Need To Think About Content Marketing Beyond Lead Generation

Today, every marketer can regurgitate the “content is king” mantra — that’s why you’ll see a blog section on virtually every website (albeit an often outdated or sparsely populated one). However, in the B2B industry, content marketing frequently ends at the lead generation step of the sales funnel. 

For the full article click here

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Daily Minute Master Series – May 19, 2021Daily Minute Master Series – May 21, 2021