Daily Minute Master Series – May 20, 2020
Social Media
YouTube has relaunched its premium advertising program, now called YouTube Select. The company made the announcement ahead of its Brandcast upfront presentation to advertisers next month. YouTube Select rolls up the program formerly known as Google Preferred and connected TV viewing into a global offering. Google Preferred allowed advertisers in select markets to target the top 5% of video content in certain categories and was largely focused on the U.S., though it was also available in Canada, the UK and Australia.
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Facebook Tests New ‘Engagement Alerts’ for Groups to Help Highlight Key Topics and Discussions
Facebook is testing out a new option that would enable group admins to set up specific alerts for posts that are seeing increased engagement within their communities.
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Marketing
If your rankings dropped, or you cannot find the keywords driving traffic to your pages in Google Analytics, this post walks you through fixing both.
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Why Brands Should Consider Audio Marketing as Consumers Settle into Life at Home
While consumers are settling into their new routines of life at home, consumption habits are shifting dramatically across digital mediums. For the first time in history, we are seeing a decline in live TV viewership during a crisis. Typically, natural disasters or public crises are a driving force behind rising time spent with live TV, but not in this instance. In its place, consumers are turning to mobile now more than ever to stay connected and informed through social media, radio, and podcasts. Nielsen estimates that Americans are spending just shy of 12 hours each day with media platforms. With hundreds of millions sheltering at home, listening behaviors are beginning to change.
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5 Ways To Adapt Your Marketing During A Recession
Let’s start by addressing the elephant in the room: we’re living in tough times. Some days, it feels hard to get out of bed, let alone think about your business. But now may also be a good time to rethink how you’re reaching your customers — and use one of today’s most underrated marketing channels: email. Yes, email still works. In fact, recent studies show that brands typically see an average return of $42 dollars for each dollar they spend on email marketing. With that mind, I recently went down a rabbit hole of research and spoke with an email marketing expert — Joshua Chin, founder and CEO of Chronos Agency — to learn more. He shared five tips to build an email list and help your business during these surreal times.
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