Daily Minute Master Series – May 1st, 2019

Social Media

Mark Zuckerberg Announces a New eCommerce and Payment Platform

Facebook’s founder Mark Zuckerberg gave a keynote presentation at the F8 Conference where he revealed that Facebook-owned WhatsApp is moving toward hosting web shops where customers can browse a store’s products and make purchases. What Mark Zuckerberg announced is a dramatic expansion to the WhatsApp Business app, with a feature called, Product Catalogs. It’s likely that the WhatsApp Business Product Catalogs will feature fully functioning stores where customers can not only browse products but purchase them, too. Mark Zuckerberg also announced a new payment service that will allow people to send money to each other. Mark Zuckerberg is expanding Facebook’s business model away from just advertising and expanding it to actual commerce.
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Facebook is Introducing New Business Tools for Messenger

Facebook is making Messenger even more useful for businesses with tools designed to generate leads and book appointments. Facebook’s first major business-related innovation for Messenger was its chatbot program. A new business tool on the way builds on the success of Messenger with a selection of lead generation templates. Lead-generation templates for Messenger ensure bots ask people standardized questions so they can receive a standardized response. The lead generation templates will also come with completion reminders and seamless hand-off to a live agent. In addition, Facebook is opening up its beta program which allows customers to book appointments through Messenger. Lastly, Facebook announced at the conference that a bare-bones version of Messenger will be available on desktop later this year.
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Instagram Just Made It Easier to Shop Your Favorite Looks From Influencers

Instagram continues its march to becoming a fully immersive shopping app. After rolling out the ability to check out from 23 brands on the app in March, the social media app is putting that tool in the hands of creators. Creators and brands part of the beta test can tag up to five items from one brand in either an image or video post, as well as in stories. As part of the initial beta test, Instagram’s working with 50 creators and five publishers. Creators do not receive any commission based on clicks or sales of these items. Brands that are part of the checkout beta tag products, which consumers can tap on, get to a product page, and then tap on another button that reads “Checkout on Instagram.” This new feature has the potential to upend a significant part of the influencer marketing community, namely the number of companies that help influencers generate a commission from products in their posts, like rewardStyle’s LiketoKnowIt app.
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Facebook’s F8 2019: Instagram’s Donation Sticker for Stories Is Going Live Today

The donation sticker was first mentioned at the Facebook Communities Summit in February, and it will be available in the U.S. starting Tuesday. Instagrammers will be able to use the new sticker to raise money for nonprofits including Black Girls Code, JED Foundation, No Kid Hungry, Boys and Girls Club of America, the American Society for the Prevention of Cruelty to Animals, Malala Fund, GLAAD and The Nature Conservancy. The donation sticker can be accessed by opening the camera in the Instagram application, capturing or uploading a photo, tapping the sticker icon and selecting it from the tray. Users can then choose a nonprofit to support and customize their sticker. Once the sticker is live, swiping up on the Story will display the total amount that was raised. Instagram said 100% of the money raised via donation stickers goes to the target nonprofits.
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