The Marketing Rundown
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Everything you need to know about media, marketing, and digital news from the week all together in one place.
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News & Updates
Snapchat Outlines Progress on Social Good Initiatives in New CitizenSnap Report
Snapchat has published the latest version of its CitizenSnap report, which outlines the company’s various efforts to address environmental, social, and other governance concerns, and how Snap is planning to address these key elements within its future planning.
For the full white paper click here
How to Identify More Competitors for Better Keyword Research
Taking a strategic and critical lens to identifying your competitors can help you discover unique, valuable keywords for SEO.
For the full article click here
Social media may be the shiny red ball in the marketing world. But the humble email has considerable power. In fact,
54% of small business owners still list email marketing as their most important tool for increasing sales.
For the full article click here
Omnichannel Versus Multichannel Marketing: Which Is Right For Your Brand?
Creating an online marketing experience that speaks to online users is as much an art as a science. It requires marketers to be creative enough to imagine and test different ways to get to the same endpoint — and that they use data and best practices to create paths with the best return on investment. As digital marketers explore and invest in new strategies to drive the right kind of engagement, a big question that’s still floating around is whether they should be doing multichannel marketing or omnichannel marketing.
For the full article click here
The Future of Personalization: How the Marketing Industry Can Be “Privacy-First”
The privacy revolution has arrived in the marketing industry. Changing attitudes, new and evolving regulations and the demise of third-party cookies and Apple’s IDFA have permanently altered traditional marketing practices built on third-party and first-party data. More than ever, there’s a pressing need for brands to invest in ethical and compliant alternatives.
For the full article click here
Data-Driven Marketing – Using Marketing Data to Make Better Decisions
Data-driven marketing tops the lists of priorities for 55% of marketers. This is according to research by a 2019 study by eConsultancy and Adobe. According to survey respondents, 42% also stated improving customer intelligence for a holistic customer view and integration of marketing tools for greater efficiencies as important areas of focus for this year.
For the full article click here
