Social Media

The creators of a new, grassroots social media app want to remind users that the current big name platforms such as Facebook and Twitter often push less than 5% of their chosen content to friends and followers. That means, on the other end of the equation, that user is only seeing a fraction of the posts from the people and pages they follow. To return social media to a concept of friends, families and followers, the new app AllSocial is a platform promising to operate without algorithms limiting the reach of content. The service will not filter or highlight content based on any particular promotional deal, ideology or interest.

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Twitter Updates Tweet Embeds, Including New Presentation Style

This is a relatively small update, but relevant to note either way. Today, on the Twitter Developer Forums, Twitter has announced a change to the way tweet embeds will be displayed on websites, which could cause some presentation impacts.

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Facebook Publishes New Report on the Impact of COVID-19 on Small Businesses

Of all the sectors impacted by the COVID-19 pandemic, SMBs look set to be among the hardest hit. Small to medium businesses generally operate at very tight margins as it is, and they don’t have the same safety nets that larger corporations are able to fall back on. As a result, predictions suggest that up to 7.5 million small businesses in America are at risk of shuttering permanently in the coming months unless they’re able to find a way to recoup costs, and get back to some level of regular operation.

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Marketing

Google Lists 5 Key Trends Shaping Consumer Behavior Amid COVID-19

Google has published a new set of research designed to help marketers respond to the changes brought on by COVID-19. Over four billion people are staying home worldwide as of this week, Google says, which has lead to significant shifts in online behavior.

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Google Ads Shortens Business Identity Verification Time

Google Ads has updated their policy on their identity verification program, shortening the time frame businesses have to submit documentation. Announced late last month, Google will be requiring verification of identity for all brands who advertise on their platform.

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Marketing’s New Challenge: Moving to the Next Normal

How do you market to both audiences without disenfranchising one of them? And, in this world where people take to social media within seconds of feeling offended, how do you avoid accusations that you’re pandering to one group or another? This is becoming more important now that businesses that shut down all or part of their operations are beginning to look at the best ways to reopen them. In communicating how you’re going to approach reopening or ramping up your business, you have to consider this deep polarization.

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