Daily Minute Master Series – May 18, 2021

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The Marketing Rundown

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News & Updates

Twitter is Reportedly Working on a New Set of Paid Tweet Options Under a Monthly Subscription Model

What additional Twitter features would you pay for to enhance your in-app experience? Last July, Twitter sent out a survey to some users which posed this exact question, along with a range of potential paid tools that it may look to offer, and since then, the platform has been developing its new set of subscriber options in alignment with those responses. Which may soon lead to the next stage – according to a new finding by app researcher Jane Manchun Wong, Twitter will soon look to launch ‘Twitter Blue‘, which will enable users to pay a fee of $2.99 per month to access a range of these next-level Twitter functions.

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Three Tips For Marketing In A Digital Transformation Boom

Marketing has become so synonymous with technology that it’s hard to see where one begins and the other ends. According to the “godfather of martech,” Scott Brinker, there were a total of 8,000 martech solutions available on the market in 2020. As marketing continues to expand into the digital world, it’s crucial for marketers to continue to harness technology for good.

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How has TikTok Become the Number Two Platform For Influencer Marketing?

Sitting closely behind Instagram, TikTok has been surveyed as the second most popular app for influencer marketing, overtaking tech giants YouTube and Facebook.

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Two Strategies For Content Marketing Success

As marketers, we’re always on the hunt for the latest and greatest content marketing tactic. Whether we’re switching from short-form to long-form content, diversifying our link portfolio or taking advantage of artificial intelligence, there’s always some new strategy to try.

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Digital Marketing’s Last Decade Is Digital Marketing’s Lost Decade

Most marketers had been happily paying for programmatic advertising for the last decade, very proud of themselves for being “digitally transformed.” They were also happily using vanity metrics like CPM prices, number of impressions, and click through rates because those were easy to measure and easy to report. Buying digital ads became as easy as playing a video game, with colorful dashboards that showed them what great discounts they got (“cost efficiency”), the number of impressions they bought (“reach”), and how many clicks they got (“performance”). But this triple cocktail of low price, large reach, and high performance was so addictive because every part of it was faked by fraudsters.

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How to Use a Content Delivery Network (CDN) for SEO

One of the most difficult tasks an SEO professional has is telling your company or client their site is slow and clunky – and worse, that the content they spent so much time and money on is the problem. This is where a Content Delivery Network (CDN) can help.

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Daily Minute Master Series – May 17, 2021Daily Minute Master Series – May 19, 2021