The Marketing Rundown
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Everything you need to know about media, marketing, and digital news from the week all together in one place.
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News & Updates
Snapchat Publishes New Report on Rising AR Adoption Trends, and What They’ll Mean for Marketers
AR is set to become a much bigger focus in the coming years, with the big tech companies investing big in AR tools, and new devices like AR wearables set to hit the consumer market in the near future.
For the full white paper click here
Imaginative & Clever Ways Brands Are Using Instagram Live
Instagram Live enables you to connect with brands and influencers in real-time. Here are strategic tips and best practices you need to know.
For the full article click here
Google announces several updates that will help provide site owners and advertisers with relevant data when cookies aren’t available. The new privacy-safe tracking methods, which don’t involve Google’s controversial FLoC technology, rely on consented first-party data and machine learning. These new solutions are designed to help marketers succeed in a world with fewer third party cookies and identifiers, by introducing ways to measure conversions and unlock helpful insights while respecting user consent.
For the full article click here
Even Startups on Tight Budgets Can Maximize Their Marketing Impact
Search engine optimization, PR, paid marketing, emails, social — marketing and communications is crowded with techniques, channels, solutions and acronyms. It’s little wonder that many startups strapped for time and money find defining and executing a sustainable marketing campaign a daunting prospect.
For the full article click here
Bye Bye, Boundaries: Push Your Brand’s Marketing To The Next Level
The past year has changed all of our lives — the way we work, live, love and laugh. This was a code red for global marketing departments. Experience from previous crises shows that the worst thing brands can do in a crisis is cut marketing budgets, yet many have done it, sometimes down to zero. However, after a short period of licking wounds, a few companies have managed to make perfect use of the digital possibilities and disrupt entire business ideas with new approaches. Let’s take a look at a few ways your brand can do the same.
For the full article click here
Marrying Sales And Marketing: Did The Pandemic Rekindle A Flame?
LinkedIn found that “9 in 10 sales and marketing professionals say they are misaligned across strategy, process, content and culture” even though the same number of professionals agree that aligning initiatives and messaging improves the customer experience.
For the full article click here
