Daily Minute Master Series – May 14, 2021

/by

The Marketing Rundown

Subscribe to t2’s Newsletter, ‘The Marketing Rundown’ and Stay Up-to-Date

Everything you need to know about media, marketing, and digital news from the week all together in one place.

[revue_subscribe]

News & Updates

Nobody’s Allowing Facebook To Track Them. So What Now?

Facebook was right to be afraid of iOS 14.5. Apple’s new privacy tracking opt-out is proving even more popular than expected: About 85% of users worldwide have opted out of ad-tracking when prompted, Flurry Analytics found, and that number leaps to around 94% for U.S. users.

For the full white paper click here

YouTube Launches New $100 Million Fund for Shorts Creators, Adds New Creative Tools for Shorts Clips

After announcing the expansion of its TikTok-like ‘Shorts’ option to all US users last week, YouTube has today announced the next phase in its expanding focus on short-form content, with a new ‘Shorts Fund‘ that will see YouTube pay out $100 million to top Shorts creators to provide additional support, and motivation, for their efforts.

For the full article click here 

TikTok Moves to the Next Stage of eCommerce Testing, a Key Shift for the Platform

With competitors rising, TikTok is working to establish stronger monetization processes for its short-form video content, in order to capitalize on its massive potential, and provide more motivation to keep its top users posting to the app, as opposed to moving on to more lucrative pastures. A key element of this will be eCommerce –  and as reported by Bloomberg, TikTok is currently in the process of evolving its in-stream shopping tools, with a new test of product listings on profiles for some businesses in Europe.

For the full article click here 

Marketers And Programmers Are Seeking Cultural Relevance When Reaching Multicultural And Diverse Groups

Among the ongoing trends in the U.S., have been the growth in original scripted entertainment shows and the country is becoming more ethnically diverse. These two trends are also interrelated.

For the full article click here

BrandMaker Research Shows Marketing Ops Critical to Effective Campaign Planning & Workflow Management

BrandMaker, the leading innovator in Marketing Operations and Marketing Resource Management solutions, announced the second in a series of findings of its independent research study on experiences and attitudes of top marketing executives around marketing operations. The research found that outdated marketing processes are inhibiting workflow management and campaign planning and impacting the success of marketing programs.

For the full article click here

The Future of Affiliate Marketing

There is no question that affiliate marketing is here for the long haul. By next year, the industry is expected to hit $8.2 billion in spend, a 50% increase in four years. But as vaccine rollouts continue and life goes back to a sense of normalcy, what does the future hold for affiliate marketing?

For the full article click here

t2Marketing International

Let’s connect

Marketing Rundown

Our curated weekly rundown with everything you need to know about media, marketing and digital news.

[revue_subscribe]

Insights

Our blog is full of important news and information for you.

Books, white papers and more

Members of t2 are keynote speakers at international digital marketing conferences, content contributors.

Specialized Expertise

t2 can grow your business across integrated verticals. Contact us for help with website development and technical needs, growing your ecommerce or Amazon business, and Web3 projects.

Daily Minute Master Series – May 13, 2021Daily Minute Master Series – May 17, 2021