The Marketing Rundown
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Everything you need to know about media, marketing, and digital news from the week all together in one place.
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News & Updates
Nobody’s Allowing Facebook To Track Them. So What Now?
Facebook was right to be afraid of iOS 14.5. Apple’s new privacy tracking opt-out is proving even more popular than expected: About 85% of users worldwide have opted out of ad-tracking when prompted, Flurry Analytics found, and that number leaps to around 94% for U.S. users.
For the full white paper click here
YouTube Launches New $100 Million Fund for Shorts Creators, Adds New Creative Tools for Shorts Clips
After announcing the expansion of its TikTok-like ‘Shorts’ option to all US users last week, YouTube has today announced the next phase in its expanding focus on short-form content, with a new ‘Shorts Fund‘ that will see YouTube pay out $100 million to top Shorts creators to provide additional support, and motivation, for their efforts.
For the full article click here
With competitors rising, TikTok is working to establish stronger monetization processes for its short-form video content, in order to capitalize on its massive potential, and provide more motivation to keep its top users posting to the app, as opposed to moving on to more lucrative pastures. A key element of this will be eCommerce – and as reported by Bloomberg, TikTok is currently in the process of evolving its in-stream shopping tools, with a new test of product listings on profiles for some businesses in Europe.
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Marketers And Programmers Are Seeking Cultural Relevance When Reaching Multicultural And Diverse Groups
Among the ongoing trends in the U.S., have been the growth in original scripted entertainment shows and the country is becoming more ethnically diverse. These two trends are also interrelated.
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BrandMaker Research Shows Marketing Ops Critical to Effective Campaign Planning & Workflow Management
BrandMaker, the leading innovator in Marketing Operations and Marketing Resource Management solutions, announced the second in a series of findings of its independent research study on experiences and attitudes of top marketing executives around marketing operations. The research found that outdated marketing processes are inhibiting workflow management and campaign planning and impacting the success of marketing programs.
For the full article click here
The Future of Affiliate Marketing
There is no question that affiliate marketing is here for the long haul. By next year, the industry is expected to hit $8.2 billion in spend, a 50% increase in four years. But as vaccine rollouts continue and life goes back to a sense of normalcy, what does the future hold for affiliate marketing?
For the full article click here
