Social Media

US users get excited – Facebook’s Bitmoji-style Avatars are coming to you. After initially launching them in Australia last June, then rolling them out across Europe last month, Facebook’s Fidji Simo today confirmed that the cartoonish likenesses will be available in the US from today.

For the full article click here

Facebook Adds Messenger Rooms for Groups and Events

While it’s still in the process of rolling out its new Messenger Rooms group video chat feature to all users, Facebook has today announced that Messenger Rooms will also be available within groups and events, providing another engagement option within smaller audience subsets. First off, on groups – Facebook says that both group admins and members will be able to create dedicated group Rooms from the Groups composer, in which they’ll be able to host video chats of up to 50 people at a time.

For the full article click here

LinkedIn Rolls Out New Updates for Sales Navigator, Including Detailed Link Tracking Insights

LinkedIn has added some new tools to its Sales Navigator platform to help marketers glean more insights into their on-platform efforts, and establish stronger connection with potentially interested users. First off, LinkedIn’s adding a new ‘Smart Links’ option, which will provide more insight into who’s viewed your posted updates, for how long, and when.

For the full article click here

Pro Tip: How Brands Can Enter TikTok with a Viral Challenge

TikTok’s fame among marketers is largely rooted in its hashtag challenge. Almost every week, another brand joins the “TikTok Billionaire’s Club” — achieving over a billion views in a viral campaign. Unique to the platform, hashtag challenges are branded viral challenges supported by influencers, music and paid ads. Never before have brands been able to create virality on such a massive scale. Top-performing challenges inspire hundreds of thousands (and sometimes millions) of TikTokers to make videos about a brand. Imagine that many people taking 30-60 minutes to make a video celebrating your brand. This can add up to a staggering number of video views. NYX’s #ButterGlossPop garnered a whopping 10 billion, and P&G’s #DistanceDance passed 14 billion. How can other brands emulate this success? It starts with understanding these challenges and the culture that surrounds them. From a marketing perspective, hashtag challenges are generally top of funnel campaigns. They are designed to create buzz, awareness and of course, affinity.

For the full article click here

Marketing

John Mueller on Negative SEO and Ranking Problems

In a Google Webmaster hangout, a publisher related how sites attacked by negative SEO suffered ranking drops. Google’s John Mueller was asked, considering that anecdote, if he still insisted that negative SEO does not exist.

For the full article click here

How to Counteract Dips in Productivity as Workflow Disruptions Become the New Norm

The number of employees working from home has skyrocketed from 5 million to 75 million since the start of the COVID-19 crisis, according to a recent report from 451 Research. “Sixty-two percent [of companies] have already experienced a fall in employee productivity,” said Erica Gunn, VP of product marketing for Workfront, “Thirty-four percent of those surveyed have delayed or halted their strategic hiring and 22% have actually changed their go-to-market plans for products or services.” Gunn shared 451 Research’s recent data during her “Adapting to Changing Market Forces: How to Iteratively Plan and Prioritize Work” Discover MarTech webinar.

For the full article click here

Making Video An Effective Part Of Your COVID-19 Marketing Strategy

Leaning into digital should be the rallying cry for companies right now. Why? Studies show 80% of consumers have consumed more content since the coronavirus outbreak than they did before. What’s more, video is the type of content they want. It’s estimated that by 2022, 82% of all content creation will be video. By the end of 2020, the average person will watch 100 minutes of video content per day.

For the full article click here