Daily Minute Master Series – May 14, 2019

Social Media

Instagram Separates New Likes on Posts, Adds Unfollower Stats for Creator Accounts

Instagram is testing out an option that would separate new and old likes on your posts, helping you to more easily see the latest activity, and take action on the same. The option could make it easier for businesses to ensure they’re tracking the latest activity, helping to glean more insight about who their posts are appealing to, while also providing a chance to respond or interact with individual users based on their interest. Along a similar line, Instagram Creator accounts now have access to a new chart of followers and unfollowers, helping to provide additional context on account performance. Both of these updates would provide significant benefit, with the unfollowers chart also looking like a potentially great addition for Instagram business analytics moving forward.  

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YouTube Tests New Tool to Automatically Generate 6-Second Ad Variants from Longer Videos

YouTube is reportedly working on a new process which would enable advertisers to create shorter, compressed versions of their video ads for usage in YouTube’s ‘Bumper’ format – without the advertiser having to actually create those shorter clips themselves. If YouTube’s machine learning system is actually able to identify the core aspects, and automatically compress them down, that could be a particularly handy tool for advertisers. YouTube says that the Bumper Machine, which is now being tested internally, would produce around four variants of each video for users to choose from, providing some level of human intervention in the process.

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Instagram Created an @shop Account to Promote Small Businesses and Their Products

Instagram’s latest initiative to promote shopping via its platform is a new account, simply and appropriately titled @shop. The @shop account was established to promote small businesses and the creators behind them, and it will cover categories including fashion, beauty and home décor. Instagram said every product featured on its @shop account will include shopping tags, enabling people to tap them and purchase the items right then and there.

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Advertising

Google Launches a New Performance Planner for Google Ads

Google Ads is getting a new tool in the form of a Performance Planner that helps with planning ad spend. Google says that, on average, Performance Planner can help advertisers drive up to 43% more conversions. The tool focuses on driving incremental conversions by identifying the best spend amounts for your campaigns. The performance planner can also make projections based on other adjustments, such as different spend levels and CPAs. This tool is a planner at its core. Changes made within the performance planner are not automatically implemented.

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