Daily Minute Master Series – May 13, 2021

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The Marketing Rundown

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Everything you need to know about media, marketing, and digital news from the week all together in one place.

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News & Updates

WhatsApp is Re-Launching its Controversial Privacy Policy Update, Will Penalize Users that Don’t Accept

After a wave of controversy with its first attempt, WhatsApp is gradually rolling out its new Privacy Policy update once again, which will see the app share more data with Facebook – though only in relation to business-specific actions within the messaging platform. WhatsApp originally opted to delay the change after strong user resistance, but now, WhatsApp users are being alerted to the coming change once again with these new in-app alerts.

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Does Google Gives Preference to Content Above the Fold?

In an SEO Office-hours hangout Google’s John Mueller was asked if Google gave a preference to content located in the spot known as above the fold. Mueller explained of how much content Google expects to see in the top of the page area.

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How To Modify Your Marketing Strategy As We Slowly Return To The Office

While the notion of moving to a fully remote economy seems a bit exaggerated, there is no denying that both the option and ability to work remotely are part of the new normal. Covid forced us to make things work virtually. If the shift affected your work habits, recognize that it likely affected your customers’ habits as well. How will you adapt to reach them in their new office or remote routines?

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Essential B2C Marketing Implementations

Essential B2C marketing implementations. Technology and regulatory changes will require preparation. Marketing experts were asked how they plan to tackle the next 12 months—here are the 18 topics they zeroed in on.

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Three Tips For Marketing To Generation X

Generation X may be small, but we are a mighty generation that marketers often overlook. Gen X is sandwiched between the much larger segments of baby boomers and millennials, and crafting your campaigns with this market in mind has its advantages.

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Amazon Announces Lawsuit to Combat Fraudulent Affiliate Marketing Schemes

Amazon has filed a federal lawsuit in the Western District of Washington against several yet-to-be-named individuals for operating an illegal advertising scheme. The bad actors in question are using Amazon’s name in text messages and on fake surveys as part of an affiliate marketing scheme. The suit allows Amazon to expand its investigation and hold the bad actors accountable. This suit is part of the company’s growing efforts to protect consumers from schemes that fraudulently use Amazon’s name.

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