Daily Minute Master Series – May 13, 2020

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Social Media

Instagram Adds New Anti-Bullying Measures, Including Bulk Comment Actions and Mention Controls

Instagram has announced some new tools to give users more control over their on-platform experience, and reduce the impact of trolls and abusive actions within the app. First off, Instagram’s rolling out a new bulk comment removal process, which will make it easier to manage your post comment streams.

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LinkedIn Launches its Own Polls Option to Facilitate More Engagement

After it was spotted in testing last month, LinkedIn has now officially launched its new native polls option, providing another way to gather feedback, and boost engagement on the platform.

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Facebook Provides New Ad Placement Controls to Better Manage Potential Brand Association

Facebook has announced a new set of brand safety controls, which will give brands more control over their ad placements across Facebook’s various ad streams. The new options have been in testing with selected partners over the last few months – back in November, Facebook outlined a range of coming options designed to better enable advertisers to control where their ads appear across Facebook’s various ad delivery networks.

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Social Media Game Platform Koji Produces COVID-19 Educational Tools

During the home quarantine conditions forced on people during the Coronavirus pandemic, video games are already a prime option for filling hours and relieving stress. For those players looking to be more proactive and creative, a creative platform allows them to make their own games to educate the public against the pandemic. Educational game creator Koji allows anyone to make a new form of interactive social media content to share. Once a Koji game title is completed, the designer can get the result out via Facebook, Instagram, Twitter, Snapchat, etc., inviting anyone from friends to members of the genuine public to play his or her original game.

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Marketing

Links, AI and Google May 2020 Update

Some in the SEO community have noticed linked related patterns in sites that have lost rankings. Is there anything to it? Yesterday, Jeff Coyle (@jeffrey_coyle) of MarketMuse (@MarketMuseCo) shared results of his research and noted that sites with a high rate of link acquisitions were winners in the local search space. He also noted that thin pages that were supported by off-page factors like links were also suffering, as if those links were no longer helping. It’s good to be aware of the change. But it’s prudent to not make assumptions based on that knowledge. Jeff did not say that those were the reasons for the changes. What he described were unusual patterns.

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3 Emerging Marketing Trends You Need to Know

Search trends are changing rapidly. For data-driven marketing experts, now is the time to:

  • Adapt campaigns.
  • Maximize new, growing, and changing opportunities.

Anyone immersed in data will know that search behavior and demand are changing daily, and the time to take action is now.

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Retailers Can Now Link Their PayPal and Google Merchant Center Accounts

When Google announced last month that its Shopping search results would include free listings, it also announced an integration with PayPal. That integration is now live. Retailers and brands using PayPal as a checkout option on their sites can link their PayPal accounts to their Google Merchant Center accounts in order to onboard products for listings across Google. If you’re new to Google Merchant Center, the PayPal connection can also speed up the merchant verification process.

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