Daily Minute Master Series – May 13, 2019

Social Media

Facebook Launches New Tools for Small Businesses

Facebook is rolling out new tools to help businesses run automated ad campaigns, book appointments, and edit videos. With Automated Ads, Facebook can develop a customized marketing plan after asking a few simple questions about your business and your goals. A new appointment booking feature will let businesses take and manage appointments through Facebook and Instagram. Whether or not your business is running Facebooks ads you can still access this new feature. A new video editing feature in Ads Manager offers new ways to edit existing video. According to Facebook’s internal data, the platform is home to over 90 million small businesses as of January 2019. Facebook remains committed to improving the experience for this valuable user base.

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Advertising

Google Ads App Can Now Create More Types of Ads On-the-Go

Google unveiled some updates to the Google Ads app which will let users create more ads and manage more campaigns. An update rolled out last week let users create and edit Responsive Search Ads directly from the Google Ads app. In addition, advertisers and small businesses will soon be able to utilize Google Ads’ local campaigns whether or not they have store visits management enabled. Google is also enhancing ads in Local campaigns to help businesses highlight product-specific information and offers. Lastly, new inventory in Google Maps will let businesses serve ads in more places. Businesses can promote their locations when users are planning or navigating along their route.

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Marketing

Google to add support for higher quality images in search, swipe up images & 3D images

Google announced in the State of Search session at Google I/O Thursday, that it will be launching higher quality image support, 3D images and the ability to swipe up images from AMP pages. Google said that a new program to submit higher resolution images to Google Image search is coming soon. Websites will be able to opt-in images to this program. Over the past several months, Google has been dropping hints that image search is something SEOs, webmasters, developers and content producers should pay attention to.

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New app rating formula headed to Google Play will favor newer reviews

Google is increasing the weight of more recent app reviews when calculating an app’s average Play store rating. The announcement came last Wednesday at the company’s annual I/O developer conference. The refreshed ratings will be rolling out to the public beginning in August. The idea of weighting more recent ratings is based on giving more credence to the most current version of an app. With this change, your Play store rating will not only give users a better understanding of the current state of your app, it will also better reflect all your hard work and improvements. The new ratings will go public in August, but developers can already prepare for it by previewing their rating (according to the revised formula) by going to their Google Play Console.

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