Daily Minute Master Series – May 12, 2022

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The Marketing Rundown

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News & Updates

Musk Discusses His Views on Content Moderation as Twitter Deal Inches Closer to Completion

While we’re still waiting for Elon Musk’s Twitter takeover bid to be finalized, Musk has been slowly doling out more details of his Twitter reinvigoration plan, which he believes will see the app grow its user count by 200% over the next three years, and bring in 5x more revenue by 2028.

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LinkedIn Adds Live Captions for Audio Events, Custom URL Listings on Creator Profiles 

LinkedIn has announced some new updates to improve accessibility, and enhance user Service listings, including real-time captions for live audio events, improved search for posts that you’ve already seen, and a custom URL display option on Creator profiles.

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Meta Looks Set to Push Publishers Towards Short Video in New Pivot

In the latest reminder that news organizations, or publishers and brands in general, should not trust Meta to provide them with ongoing audience reach, the company is once again re-considering how it promotes news content in the app, with The Information reporting that Meta’s now looking to push news organizations towards short video, where it’s seeing the most growth in user engagement.

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Twitter Clarifies Duplicate Content Policy

Twitter provides additional clarity on how it limits the visibility of duplicate content shared widely across the platform. Initially implemented in 2020, Twitter’s policy against duplicate content has never been adequately communicated until now. It wasn’t clear what constitutes a violation, or what exactly happens when a violation occurs. Twitter has now published a help page answering many of the unknown questions.

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3 Ways To Use Your B2B Marketing Budget In 2022

In 2020, B2B marketing changed, and marketers approached leads with a “serve, not sell” mentality. This meant changing their core messaging and using empathy to build relationships and shift prospects through the sales funnel. So, by 2021, brands had reshuffled their entire—if not a large majority of their—B2B marketing strategy.

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How To Tell Compelling Stories In B2B Marketing

Trying to make sense of the world around us is a part of human nature. That’s why we love stories. It’s easy to find lots of storytelling examples in B2C marketing campaigns, but what about B2B? Does it have the same appeal when it’s not about a smartphone but, say, heavy machinery equipment for engineering enterprises? The short answer is yes, the power of telling a compelling story is equally good in B2B. This applies to even the most technical business you can imagine. If you manage to tell a good story about your product/service, you’ll be able to communicate its value without listing all the features explicitly—and clients will love it.

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