The Marketing Rundown
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Everything you need to know about media, marketing, and digital news from the week all together in one place.
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News & Updates
Amid Rising Calls for a Re-Assessment of its Plans, Facebook is Pushing Ahead with Instagram for Kids
Would a separate ‘Instagram for Kids’ be a good idea, or would it expose youngsters to the dangers of social media, and the broader web, too early – and in Instagram’s case in particular, add undue mental pressure, and facilitate cyberbullying, among increasingly younger and more susceptible users?
For the full white paper click here
Facebook Tests New Warning Prompts to Stop Users Sharing Articles They Haven’t Read
Facebook is following Twitter’s lead by adding new alert prompts when users go to share an article on Facebook if they haven’t already opened the link themselves first.
For the full article click here
Search data is siloed and inaccessible outside of the SEO team in too many businesses, limiting its reach, impact, and ability to support company success. It’s time to rethink how we use search data.
For the full article click here
How to Advertise in Newsletters: A Beginner’s Guide
Looking for a powerful way to market your product or service? Consider advertising in newsletters. Here’s what you need to know to get started.
For the full article click here
Why Social Media Marketing is Failing to Impress in the Boardroom
Finding metrics to convince the C-suite about the tangible value of marketing activities can be an arduous task. Anil Malhotra unpacks why purchase behavior targeting is one of the most compelling and effective tools for marketing on social media.
For the full article click here
The Illusion Of Digital Marketing Is Not Marketing
The topic of fraud and waste in the programmatic digital advertising has been covered extensively before. So, we’ll assume you remember that more than half of every dollar you spend buying low-cost ads from ad tech vendors goes into their pockets instead of towards showing ads, even in the most ideal situations. This “50% ad tech tax” doesn’t show up excel spreadsheets which tell you how much you spent, how many impressions you got (“reach”), what CPM prices you paid (“cost efficiency”), and what click through rates you got (“performance”). Of course, that was by design, so you wouldn’t find out and complain. After all, they wanted to keep you spending. But the illusion of doing digital marketing is not marketing, even if they show you colorful dashboards and excel spreadsheets full of data. As documented in Uber’s successful lawsuit, mobile ad tech vendors “spun up more BS to Uber,” falsified placement reports to cover their tracks, and in some cases fabricated reports entirely even though no ads were run and they kept all the money.
For the full article click here
