Daily Minute Master Series – May 11, 2021

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The Marketing Rundown

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News & Updates

Clubhouse Finally Launches Android Version – But is it Already Too Late?

It’s taken some time – and no doubt some scrambling at Clubhouse HQ – but finally, an Android version of the audio social platform is now available, in limited beta for now, with a wider launch coming soon.

For the full white paper click here

Marketing In The New Era Of Data Privacy

When lockdowns swept across the globe as the Covid-19 pandemic spread, a massive boom in online shopping ensued as customers scrambled to buy their favorite products while staying safe. This tidal wave of e-commerce, a 44% increase from 2019 to 2020, created a mountain of data for marketers to leverage for future campaigns and target consumers. Against this backdrop, other tectonic shifts in the marketing landscape make it increasingly difficult to leverage that data. First, the EU’s General Data Protection Regulation, the California Consumer Privacy Act and other regional regulations limit how companies can leverage and move consumer data around the world.

For the full article click here 

How to Maximize Your Company’s Value Through Marketing

Most companies aren’t likely to be acquired in an eyebrow-raising $39 billion deal, such as AstraZeneca’s purchase of Alexion. Nonetheless, news of companies getting acquired or going public encourages entrepreneurs to consider how to prepare their firms for such a transaction. The decision to pursue an exit should influence each area of the business since everything will now work in support of this goal. That decision doesn’t mean operations will change.

For the full article click here 

Reducing Unsubscribe Rates like an Email Marketing Expert

Let’s keep it real – email unsubscribes are bound to happen every so often. It’s just a part of email marketing. Hey, it may even be a good thing to lose subscribers that aren’t engaging with your brand! It’s not you, it’s them. But if we’re being honest, sometimes it is you. And in those instances, there are extremely simple ways to reduce email unsubscribe rates. The best part is that you can start to implement these methods into your email marketing strategy today!

For the full article click here

4 Reasons Why PR Needs to be a Part of Your Marketing Strategy in 2021

Public relations (PR) is often overlooked by many brands, businesses owners and entrepreneurs. Whether it’s because of the expensive price tag that traditional PR companies come with, or the lack of guaranteed results, many a great opportunity is missed out on due to a lack of PR and a digital footprint. PR by definition, is a strategic communication process that builds mutually beneficial relationships between organisations and their publics. It is the perfect way to build trust, credibility and authority, and also to build your digital footprint to position your brand for long term success.

For the full article click here

13 Best Practices to Write Product Descriptions

Product descriptions do two things on your ecommerce store — they educate site visitors about your product, then persuade them to buy. Most ecommerce businesses understand the first purpose and create product descriptions accordingly. However, what’s missed is that extra effort that can help visitors understand the product so well that nothing is left to prevent them from becoming a customer.

For the full article click here

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