Daily Minute Master Series – May 10, 2022

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The Marketing Rundown

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News & Updates

TikTok Expands Ad Data Verification Partnership with Integral Ad Science

TikTok has announced an expansion of its partnership with ad data verification and auditing service Integral Ad Science, which will see IAS broaden its TikTok ad measurement capacity to viewability, invalid traffic (IVT) and app-level brand safety, providing more ways for brands and agencies to more effectively measure the results of their TikTok ad efforts.

For the full article click here 

Instagram Launches Initial Test of NFT Display Options, Which Are Also Coming to Facebook Soon 

Based on at least some recent numbers, the air appears to leaking out of the initial NFT bubble, which means that if Meta wants to get in on the tail end of the hype, it needs to go now with its launch of NFT showcase features.

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TikTok Shares Insights into Emerging Gaming Trends, and Opportunities for Marketers

Gaming is huge, and the influence of gaming on modern popular culture is even bigger, with a massive amount of modern trends and shifts aligned with gaming and creators in the space.

For the full article click here 

New Study Outlines Key Snapchat Ads Best Practices, Based on 14,000 Campaigns

What’s working in Snapchat ads, and how can you improve your Snap marketing approach in 2022? That’s what the team from VidMob sought to find out in a new, three-part study, which saw VidMob analyze over 14,000 Snap ad campaigns, run over the last three years, to understand the key best practices and approaches.

For the full article click here

Add Me To Search: How To Create Your Google People Card

With the query “add me to search” you can create a Google people card and link to your website, social media, and other pages from one place.

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The 10 Best AI Writers & Content Generators Compared

We selected the best content generators to compare their output on the same topic and ran a mini Turing Test. Can you tell which is the AI writer?

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