The Marketing Rundown
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Everything you need to know about media, marketing, and digital news from the week all together in one place.
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News & Updates
Responding To The IOS 14.4 Update: It’s Not About Saving Your Marketing Funnels
Most people don’t like in-your-face ads. They are annoying. It’s that simple. When looking at a magazine, we tolerate ads to read our favorite columns. When we listen to a podcast, we skip ahead past the ad. When we get a video ad, we click “skip” after our 10-second countdown allows. We are even willing to pay extra to not get interruptive ads, for example, by upgrading our Spotify or Hulu subscriptions. I believe interruptive advertising is a dying method, and it wasn’t really an effective method to start with. Interruptive marketing means your marketing method is literally interrupting whatever someone is doing. An example of interruptive marketing is a video ad that pops up after a few minutes of watching something. It can also be a knock from a door-to-door salesperson. Or it’s that pop-up you have to click through to get past the next level on Angry Birds.
For the full white paper click here
Twitter Launches Live Test of ‘Tip Jar’ to Enable On-Profile Donations
Twitter has launched the next phase of its creator payment program, with a live test of a new tip jar option on selected user profiles, which will enable individuals to collect payments from their audience, as a means to support their efforts.
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Are you wondering how much to spend for SEO? How to develop a budget? Check out this SEO calculator for answers to those questions.
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Facebook & Instagram Updated With New Messaging Features
New features are rolling out to Facebook Messenger and Instagram DMs that allow users to be more expressive in how they communicate. The updates range from cosmetic enhancements like new themes, to the ability to respond to messages with a photo or video. Here’s more about the new messaging features available now on Facebook and Instagram.
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A Simplified Digital Marketing Strategy
One definition of digital marketing is that it is the strategy of using the internet to market your business. The goal of your digital marketing strategy should be to create and optimize information that helps your ideal customers understand everything about your business. This is a broad concept so let’s take some time to break it down.
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Inside Bacardi’s Marketing Strategy
With a lineup of leading spirits that includes Grey Goose vodka, Patrón tequila and Dewar’s blended scotch, Bacardi Limited markets a portfolio of 200 brands.
For the full article click here
