Daily Minute Master Series – March 8, 2021

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The Marketing Rundown

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News & Updates

Your Top 5 Marketing Objectives – Solved!

The Interactive Advertising Bureau (IAB) recently surveyed a range of consumer brand marketers to understand their 2021 customer acquisition objectives, marketing strategies, and media buying decisions. The survey results made it clear that 2020 set new rules for consumer sentiment and brand loyalty, and marketers have responded by positioning customer satisfaction as their number one marketing and advertising priority in 2021.

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Supercharge Your Digital Marketing with Augmented Reality Campaigns

The business world is constantly innovating and if you want to be successful, that means being willing to adapt with the times. It also means you should strive to keep your business on the cutting-edge from time to time, especially when it comes to increasing customer engagement with your products and services. Augmented reality (AR) is changing the way people shop, play, and experience products before buying. Now, it’s also making a push into product discovery thanks to marketing tools like Aryel AR Marketing Platform.

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Pinterest Announces New Marketing Tools, Including ‘Pinterest Premiere’ Video Ads

As part of its first-ever ‘Pinterest Presents‘ marketing and advertising summit, Pinterest has today announced several new ad tools to provide more insight into campaign performance, and enhanced opportunity to reach the right audience. First off, Pinterest is adding a new video ad option called ‘Pinterest Premiere’, which will enable advertisers to purchase exclusive video placement in the home feed for a specific demographic, interest or category for a designated time frame.

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What Is Latent Semantic Indexing and Why It Doesn’t Matter for SEO

Many claims are made for Latent Semantic Indexing (LSI) and “LSI Keywords” for SEO. Some even say that Google relies on “LSI keywords” for understanding webpages. This has been discussed for nearly twenty years and the evidence-based facts have been there the entire time.

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American’s Trust Google More Than Facebook or TikTok

In a world of fake news and misinformation, 1,057 U.S. residents were asked how they feel about social media and search platforms. The recent survey uncovered trust levels in tech companies, which platforms cause concern and opinions regarding tech space developments. SEO Clarity’s survey results might make Google feel like they have the upper hand, but they still have work to do.

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Google Updates PageSpeed Insights Scores

PageSpeed Insights (PSI) scores have recently improved across the board. But the improvements have nothing to do with any changes made to the websites experiencing better scores.  The improvements happened over on Google’s side.

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