Daily Minute Master Series – March 4, 2021

March 4, 2021/by Corey Padveen

The Marketing Rundown

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News & Updates

New t2 White Paper: Understanding and Planning for a New Generation of Player

Las Vegas – and the casino industry as a whole – is a continuously evolving phenomenon. It has survived and thrived thanks in no small part to its ability to adapt. Now, as the world of gaming sits on the precipice of another major shift, there is a need to adapt once more to the changing demographics of players. This white paper outlines how these demographics have evolved, and what casinos can do to not only appeal to their preferences but improve the casino-going experience as a whole for an entirely new generation of players.

For the full white paper click here

TikTok Highlights Female Creators for Women’s History Month

TikTok has announced a range of events for Women’s History Month, which will celebrate both female creators and women-lead businesses on the platform.

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How to Build Links for Ecommerce & Affiliate Sites in 2021

Learn how to boost your ecommerce and affiliate site’s search visibility with link building and which approach can bring you the best results.

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Semrush to Publicly Sell Shares on New York Stock Exchange

Semrush is announcing an initial public offering (IPO) of company stock, filed on Monday, which will see the SEO software company selling shares on the New York Stock Exchange (NYSE). In a registration statement for the proposed IPO, it’s said that Semrush intends to list its Class A common stock under the ticker symbol “SEMR”.

For the full article click here

Data and Marketing Trends in 2021

This year is set to be an exciting one in the world of marketing. Last year, the COVID health pandemic had a huge effect on the advertising industry with an overall hit on marketing revenue. The silver lining to that cloud, though, has been increased digital transformation and far better opportunities for data collaboration across brands.

For the full article click here

Why Marketing Can No Longer Ignore Customer Experience

Ask most marketers what they do, and they will start off by talking about content marketing, point of sale material and the leads they generate and pass to sales. They are focused on promotion, one of the four Ps of marketing first defined by E. Jerome McCarthy in 1960. More strategic-minded marketers might talk about the other three P’s as well: their role in product development, pricing and the places, channels or locations through which their products are distributed. These are the levers that they have been taught to pull to drive growth for their businesses.

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