Daily Minute Master Series – March 31, 2021

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The Marketing Rundown

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Everything you need to know about media, marketing, and digital news from the week all together in one place.

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News & Updates

Has COVID-19 Made Marketers More Creative?

COVID-19 has had us all taking on new projects and hobbies while being locked away in our homes. Some of us have become expert knitters, bakers, and photographers. According to a recent survey from Bannerflow and Digiday, creativity is also spiking in our work, at least among in-house teams.

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TikTok Launches New ‘Playlists’ Feature to Group Clips into Themed Collections

This could be a great way to boost engagement with your content on TikTok. Late last week, TikTok began rolling out a new ‘Playlists’ feature with selected creators, which enables users to group their TikTok clips into themed collections.

For the full article click here 

How to Target Multiple Language Audiences in One Country

Want to target a specific, smaller second-language audience in a dominant-language country? Learn this SEO strategy for international business success.

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Clubhouse Shows Us How Businesses Can Save Millions on Marketing

After launching in April 2020, Clubhouse has already been downloaded 10 million times and has around two million weekly active users. In the grand scheme of things, this might sound like a small amount — especially if you consider that Facebook has 2.7 billion active users on its platform, Instagram 1 billion, Twitter 330 million, and Snapchat 301 million.

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Eight Marketing Strategies Every Startup Or Small Business Can Afford

“How can we effectively market and scale with a tight budget?” It can be challenging to decide where to invest your time and limited resources in marketing. Should you invest in the top of the funnel or the bottom? 

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How Digital Marketing Is Transforming The Music Industry

In today’s competitive music market, there is no shortage of creativity, opportunity and innovation. Because of setbacks in touring and shutdowns of concert venues, the music industry took a big hit in income from tour merchandising, live appearances and ticket sales. All of these factors typically make up a sizeable portion of revenue in the industry. As a result of the current global venue restrictions, first movers in various markets are innovating and envisioning a bright future ahead for the entertainment industry. Marketing professionals, labels, distribution companies and artists are pivoting to new methods of distributing and marketing.

For the full article click here

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Daily Minute Master Series – March 30, 2021Daily Minute Master Series – April 1, 2021