The Marketing Rundown
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Everything you need to know about media, marketing, and digital news from the week all together in one place.
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News & Updates
The Latest Hearing of Big Tech CEOs Was Another Missed Opportunity for Real Progress
So what did we learn from the big tech CEOs’ appearance before the House Energy and Commerce Committee this week? Not a lot. As with most of the other, similar hearings we’ve seen, where Government officials get a chance to publicly question the leaders of the major tech platforms, most of the queries devolved into over-simplifications of process, which served no real purpose and seemed to get us no closer to advancing the key focus on improving how social platforms, in particular, address the spread of misinformation and the facilitation of hate speech.
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Twitter’s Developing New ‘Community’ Tools to Share Tweets with Selected Audiences
Back in February, as part of its Analyst Day presentation, Twitter previewed a new, groups-like option called ‘Communities’, which would enable Twitter users to share their tweets within selected sub-groups of users, as opposed to sharing with everybody.
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Google’s John Mueller says the search engine’s recommendation to maintain parity between AMP and canonical HTML pages does not apply to ads.
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Google Says There’s No Limit on Title Tag Length
Google’s Gary Illyes says that industry standards on title tag lengths are externally created and not Google recommendations.
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How To Implement An Effective Email Marketing Strategy
The first email management system was created in 1972 and email marketing came soon after. Since its initiation, entrepreneurial types have used email to market and sell products. But more recently, some marketers have set email campaigns aside in favor of other digital channels such as social media and mobile messaging. While a multichannel strategy should embrace new channels to boost sales opportunities, marketers who deprioritize email should proceed with caution.
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Outsourcing Pros And Cons For Your Digital Marketing
Businesses today are so lucky. Technology has made it easy to hire a freelancer or connect with an agency to help with their digital marketing. Most of these freelancers or consultants can work on SEO or Google Ads without ever stepping foot in the office. (We’re now living in an age where, according to Upwork, 22% of American workers are expected to continue operating remotely by 2025.) Here’s the big question for your business: When is the right time to outsource? Do the benefits outweigh the risks?
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