Daily Minute Master Series – March 29, 2021

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The Marketing Rundown

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Everything you need to know about media, marketing, and digital news from the week all together in one place.

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News & Updates

The State of SEO a Year Into COVID-19: What’s Changed

The pandemic has changed many things, especially how much we view the internet, online resources, and SEO. Read about how SEO has fared so far.

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Twitter Expands Test Pool for Spaces on Android, as Clubhouse Falls in Daily Download Rankings

Is Clubhouse, and audio social more broadly, a genuine, lasting interactive trend, or will the app simply fade out, like many other fad platforms before it? It’s impossible to know of course, at this early stage of the game. But the challenges are rising for the first breakthrough app of 2021, with Twitter looking to expand its audio Spaces tool, and latch onto the momentum of Clubhouse’s initial push. And this won’t be good news for Clubhouse’s prospects – today, Twitter announced that it’s boosted the amount of users that can now access Spaces via Android.

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Twitter Previews Potential New Account Safety Tools, Launches New Update for Birdwatch

Twitter’s looking to provide more options and transparency over its rule violations and moderation processes, with a range of new tools currently in consideration that could give users more ways to understand and action each instance.

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Snapchat’s Working on a New ‘Remix’ Feature for Snaps

We’ve already seen various apps try to copy TikTok’s key features, and various others looking to add in similar UI and other elements. And now, Snapchat is testing out another TikTok-inspired option, with the addition of a new ‘remix’ option on user Snaps.

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5 Big Content Trends You Need to Know Now

Content marketing and SEO have been hitting some awesome high notes. We’re careening toward a bright future of more useful, helpful, technically amazing content that aligns with user habits, preferences, and search needs. Content is getting better because we’re getting smarter about how we strategize, research, create, and publish it. And as a result, content marketing is no longer some type of marketing experiment, but a proven strategy that can work for any brand.

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Old Truths And New Marketing Truths After The Pandemic

Given the unprecedented nature of the pandemic, and especially forced lockdowns, many behaviors have changed for good – from the rise of eCommerce, to the shift to smart TV, to localization and digital transformation. Marketers will need to think hard—and differently—about what the consumer in the new normal will think, feel, say, and do.

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