Daily Minute Master Series – March 28, 2022

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The Marketing Rundown

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Everything you need to know about media, marketing, and digital news from the week all together in one place.

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News & Updates

The 9 Most Important SEO KPIs You Should Be Tracking

Key performance indicators for SEO are foundational for a strong business that grows year over year. Experts share KPIs that unlock success.

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MGM Resorts Provides Insights into its Social Media Marketing Strategy 

Meta has published the latest video in its helpful ‘Social Skills’ series, which provides insights and tips on how big brands are making best use of Facebook and Instagram for their promotional efforts. The latest video in the series – the second of season 2 – is an interview with Derek Schoen, the Vice President of Paid Media and Social Strategy at MGM Resorts, and is a must-watch for those in the tourism and event promotion sector.

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Lululemon is Marketing Its First Running Shoe

Lululemon is marketing its first women’s shoe collection with a new film from Droga5 and a Snapchat lens.

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This Is the Future of Digital Ads. Is Your Marketing Strategy Ready?

There are massive changes on the horizon for marketing agencies, specifically with respect to digital advertising. Due to the pandemic, streaming media advertising such as connected TV (CTV) has become significantly more popular than more traditional forms.

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Small-Business Marketing: What Is Call Tracking And Why Is It Important?

Call tracking is the method of tracking which marketing activities are generating calls and sparking interest among potential customers. This information will help you assess which marketing strategies are effective and plan your next advertising budget. Call tracking also gathers relevant caller information that you can use for customer satisfaction and marketing purposes. Call tracking helps small businesses make smart, data-driven marketing decisions.

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Three Steps To Build B2B Digital Marketing Capabilities

When B2B marketing leaders are asked to build an integrated plan to support digital transformation and growth initiatives, it’s natural to consider how your team will get there. Most organizations have grown digital capabilities organically as challenges or opportunities arise.

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