Daily Minute Master Series – March 25, 2021

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The Marketing Rundown

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News & Updates

Instagram Announces That Stories Drafts are Coming Soon

Instagram has today announced that it will soon add a new option to save your Instagram Stories as drafts, to be posted at a later stage.

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Facebook Says That People Have Raised Over $5b Through its Donation Tools

While questions continue to be raised about the role that Facebook now plays in our daily interactive process, and the negative impacts in regards to fake news, misinformation and facilitating the growth of concerning movements, at the other end of the spectrum, Facebook’s connective efforts are also yielding positive results, in many ways. One of those is through the promotion of causes, with Facebook’s unmatched scale providing new opportunities for non-profits to raise awareness and funds via the platform’s various tools.

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Google: Zero Click Claims Are Misleading

Google offers convincing evidence that claims surrounding “zero click” searches are erroneous.

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2022 Will Restart the World of Digital Marketing, What Does That Mean?

The death of cookies is undoubtedly the privacy revolution in the digital environment. The facts that have restricted the information collected by cookies, such as the Intelligent Tracking Prevention (ITP) in Safari, the total elimination of third-party cookies in Chrome by 2022 and the iOs14 as the most secure operating system in existence so far; has put the entire digital advertising industry in check. 2022 is the year that Google Chrome will eliminate third-party cookies worldwide, an act that Safari and Firefox have already done. With these three browsers we already cover almost 100% of the most used browsers in Chile and Latin America. But what are third-party cookies? They are those that allow us to know information about users such as their behavior on the web or their interests, in addition to the personalization of advertisements, basically we obtain a user profile thanks to them.

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How TikTok is Changing Healthcare Marketing

When a severe breathing problem sent Nina Luker to the emergency room in early February 2020, she feared COVID-19, the respiratory illness just beginning its sweep through the country. The news turned out to be much worse: Within weeks, she had been diagnosed with Stage 4 DLBCL (diffuse large B-cell lymphoma). Luker, 25, already knew more about TikTok than most people. As head of North American partnerships at Shuttlerock, a mobile-first video ad platform, she had experimented to see how it might work for her clients. Pre-cancer, Luker’s first post chronicled a night hanging out with friends in her New York City apartment, her long blonde hair flowing as she danced. After her diagnosis, though, TikTok turned into a kind of cancer lifeline. Her short videos captured numerous vulnerable moments in her cancer journey — but just as many that showcased her fighting spirit. With TikTok along for the ride, she danced her way through chemotherapy.

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Best Practices For Marketing To Gen-Z

Marketers targeting Gen-Z confront a murky collection of challenges. These range from making sound decisions on which influencers partner with brands to underscoring authenticity in ways that don’t backfire.

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Daily Minute Master Series – March 24, 2021Daily Minute Master Series – March 26, 2021