Daily Minute Master Series – March 24, 2022

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The Marketing Rundown

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News & Updates

Meta, TikTok Lead the Way in the Latest App Download Charts, While Snapchat Sees More Attention

TikTok continues to hold its place at the top of the download charts, and solidify its position as the trending app of the moment, while despite recent reports of its demise, Facebook is the most used social app, according to the latest stats from data.ai (formerly App Annie).

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Shopify Analytics: 5 Hidden Gems To Help Scale Your Revenue Growth 

Discover 5 Shopify Analytics reports that will help you identify trends, visualize product performance, and guide your marketing campaigns.

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Google: Alt Text Only A Factor For Image Search

Google’s use of alt text as a ranking factor is limited to image search. It does not add value for regular web search. This is explained by Google’s Search Advocate John Mueller during the Google Search Central SEO office-hours hangout recorded on March 18. Mueller fields several questions related to alt text, resulting in a number of takeaways about the impact it has on SEO.

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How Can I Rank Informational & Product Pages On The Same Keyword?

A reader asks what to do when an informational page outranks a product page on the same website. See what an SEO expert has to say.

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Instagram Will Enable All Users to Tag Products in Feed Posts

As part of its continued focus on expanding its eCommerce listings, Instagram will now allow all users to tag products in their IG posts, starting with users in the US.

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LinkedIn Adds Newsletters for Company Pages, Updated Campaign Manager Navigation

LinkedIn has added a new way for brands to stay in touch with their audience on the platform, with Company Pages now able to create their own newsletters in the app, which will also include new notifications for Page followers for newsletter updates.

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