Daily Minute Master Series – March 24, 2021
The Marketing Rundown
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Everything you need to know about media, marketing, and digital news from the week all together in one place.
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News & Updates
Facebook Outlines its Evolving Efforts to Combat Misinformation Ahead of New Investigation
Ahead of this week’s House Energy and Commerce Committee investigation into how social platforms are tackling misinformation, Facebook has provided an overview of its evolving efforts to better protect users and reduce the distribution of false reports on its platforms.
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Twitter Tests Improvements to Tweets With Photos & Video
Twitter confirms it’s testing long requested updates to publishing tweets with photos, and working on YouTube integration for a better video experience. With these tests Twitter is working on ways to address several of the most widespread complaints from users. When it comes to posting photos on Twitter, users express dissatisfaction with how images are cropped in the timeline, and the extent to which photos are compressed when uploaded. To address those issues Twitter is testing changes to the photo publishing process which includes the option for 4K image uploads.
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Ignoring These 4 Marketing Trends Could Cost You in the Long Run
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Conversational Marketing Is The New Direct Marketing
Marketing has changed drastically over the last decade, fueled by the evolution of technology and the demands of more discerning, sophisticated and impatient consumers. Yet, despite consumers’ evolving preferences for how they access products, services and information, I would argue that most brands lag behind their customers’ desires and needs — they continue to rely on high-frequency, one-way communications while striving to instill urgency to drive conversions.
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Gen Z Marketing Isn’t Easy. Logitech’s Allying With TikTok Stars To Make It Work
Gen Z, loosely defined as those born after 1996, continues to grow as a dominant customer demographic that brands are dashing to win over. Presently, the group accounts for 40% of the United States consumer population and commands upwards of $143 billion in spending power. However, those tasked with marketing to this lucrative group are finding that the usual approaches may no longer be as effective.
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