Daily Minute Master Series – March 23, 2021
The Marketing Rundown
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Everything you need to know about media, marketing, and digital news from the week all together in one place.
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News & Updates
Facebook’s Looking to Launch Audio-Only Rooms to Hook Into the Social Audio Trend
Yes, Facebook’s Clubhouse clone is coming, and it could be here very soon, according to a new discovery in the back-end code of the app. As you would expect, with the sudden rise of audio social, Facebook has also been working on its own live audio meeting rooms feature, which would enable Facebook users to create audio broadcasts that users can tune into, and participate in, within the app. This is actually not a major stretch for Facebook to create, as it already has its video Rooms feature that it added in May last year, which enables users to create private video chats that others can drop into. Building a public, audio-only version of the same is technically something of a step back, reducing the data load by shutting off video, while also making them open to all users.
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Instagram Tests New Labels to Show When a Feed Post is Re-Shared to Stories
You know what Instagram doesn’t like? People sharing their regular feed posts to Stories. Well, maybe it’s not so much that Instagram doesn’t like this as it is that some users have complained about it, and now it’s testing a few different approaches to try and stop people from re-posting their regular, static updates to their Stories as well. Instagram’s latest experiment on this front sees new labels added to Stories posts that have been re-posted from a users’ main feed.
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How Long Does SEO Take?
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Three Marketing Analytics Trends are Driving Performance in 2021
The rapid shift to digital has impacted customers’ expectations of companies and evolved their behaviors. Personalization, trust and valuable interactions are the cornerstones of customer experience — 84% of customers say the experience a company provides is as important as its products and services. As businesses accelerate their digital transformations to keep up with the changing landscape, marketers have the opportunity to deepen relationships with their customers and humanize engagements.
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Efficacy Versus Embellishment: The Next Era In Marketing Messaging
As human beings, we are drawn to showmanship in every form. From captivating performers like Beyoncé to mesmerizing architectural feats like the Golden Gate Bridge, there is something truly human about trying to do something bigger, if not better, than anyone has ever done before. There is much debate about the role that the news media has played in our current state of affairs, but some say it’s reminiscent of 19th-century yellow journalism — which we clearly survived. We’ve come to expect hyperbole at every turn, and the question is whether we can simply decide to filter out the noise to arrive at the truth.
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