Daily Minute Master Series – March 2, 2021

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The Marketing Rundown

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News & Updates

New t2 White Paper: Understanding and Planning for a New Generation of Player

Las Vegas – and the casino industry as a whole – is a continuously evolving phenomenon. It has survived and thrived thanks in no small part to its ability to adapt. Now, as the world of gaming sits on the precipice of another major shift, there is a need to adapt once more to the changing demographics of players. This white paper outlines how these demographics have evolved, and what casinos can do to not only appeal to their preferences but improve the casino-going experience as a whole for an entirely new generation of players.

For the full white paper click here

Would People Pay to Read Your Tweets? Considering the Potential of ‘Super Followers’ on Twitter

“Would people pay to read my tweets?” That’s the question that every Twitter user with 10k or more followers was thinking when the company provided an overview of its in development ‘Super Follow’ option this week.

For the full article click here 

Facebook Shares New Research into the Comparative Performance of Brand vs Direct Response Campaigns

Should you invest more of your marketing budget into brand-building or direct response, in order to drive sales results? Both elements are important, but due to immediate pressures, it’s often direct response that gets more focus. Because we need to sell now, right? We need conversions in order to meet our KPIs and demonstrate ROI to decision-makers.

For the full article click here 

Twitter Adds First Visual Tools in Fleets with Stickers and ‘Twemojis’

Twitter’s version of Stories – called ‘Fleets’, for ideas that are ‘fleeting’ – is pretty much the same as Instagram or Snapchat Stories, but without the additional engagement options of playful editing tools and AR effects. But it does provide another connection surface within the platform, and Fleets occupy some prime in-app real estate, up at the top of the timeline.

For the full article click here

Google: Fine if 30-40% of URLs in Search Console Are 404s

Google’s John Mueller says it’s normal if 30-40% of URLs in a site’s Search Console report are returning 404 errors. This is stated during the Google Search Central SEO hangout from February 25, where we also learned it’s impossible to stop Google from trying to crawl URLs that no longer exist. Google may continue trying to crawl URLs years after they’ve been deleted from a website, and there’s nothing site owners can do to prevent that from happening. Therefore 404s are unavoidable, even for the most diligent of SEOs.

For the full article click here

71 Mind-Blowing Search Engine Optimization Stats

Organic search is arguably the most valuable marketing channel there is. That’s why search engine optimization (SEO) is essential for every brand and business that operates online today. Your company needs SEO. Period.

For the full article click here

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