The Marketing Rundown

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News & Updates

Facebook Ups its Enforcement Around Rule Violations in Groups

Facebook has announced some new, harsher rules for group interactions, which will see the reach of some groups restricted, and some groups banned outright, due to repeated rule violations on the platform. First off, on political groups – back in September, in the lead-up to the US Election, Facebook announced that it was removing civic and political groups from its group recommendations in the US, along with newly created groups, in an effort to reduce the impact of divisive content and misinformation.

For the full white paper click here

Twitter’s Working on a Dedicated Tab for Spaces

As Twitter continues to develop its new audio Spaces tool, in order to tap into the latest social engagement trend, it’s now looking at how it improves Spaces discovery, and maximizes awareness of in-progress conversations.

For the full article click here

TikTok Adds New Auto-Reply Message Option for Business Accounts

This could be handy – TikTok has added a new, automated response option for messages to business accounts, which could make it easier to manage common queries and/or provide relevant information.

For the full article click here

LinkedIn Launches ‘Do Business Where Business is Done’ Campaign to Highlight Relevant Content

Have you noticed the gradual rise of non-business related posts on LinkedIn over the past few years? Some people share updates about their family life, some share memes, others share jokes or more light-hearted content not specifically related to their business interests.

For the full article click here

YouTube Rolls Out Copyright Checks Tool, Which Analyzes Your Video Prior to Upload, to More Users

After first previewing the tool last September, then launching an initial, small-scale test in February, YouTube is now expanding the roll-out of its pre-publish Checks tool, which analyzes the content of your video for a range of potential violations, including copyright concerns, before you publish your clip.

For the full article click here