The Marketing Rundown

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Everything you need to know about media, marketing, and digital news from the week all together in one place.

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News & Updates

Meta Adds New Parental Control Elements for Instagram and VR

Meta’s rolling out a new set of parental supervision and control tools for both Instagram and Quest VR, which address key elements of concern with usage and exposure among younger users.

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Snapchat Adds New ‘Custom Landmarkers’ to Build Location-Linked AR Experiences

Snapchat’s adding another way for marketers to utilize its AR Landmarks feature, with a new Custom Landmarkers option in Lens Studio that will enable anyone to create a location-locked AR experience.

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Google Sunsetting Universal Analytics In 2023

Google announces plans to sunset the previous generation of Google Analytics, known as Universal Analytics, in July 2023.

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7 Cold-Email Marketing Strategies That Will Heat Up Your Sales

There’s no question that email marketing is one of the most profitable routes to take for marketers. For every $1 spent on email marketing, the ROI is between $45 to $32. That isn’t surprising since the majority of consumers check their email ten times a day, every day. What’s more? Of those consumers, the ones who actually buy products marketed via email spend 138% more than those who don’t receive email offers.

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3 Ways to Identify Your Company’s Unique Marketing Angle

How you market your company is the key to making it memorable and successful, but it’s vital to keep in mind that marketing is not “one size fits all”; what might be successful for one business will not necessarily work for yours. What sets an enterprise apart is a combination of brand, voice and what you deliver. When you differentiate yourself from your competitors in these ways, people will talk about and gravitate towards your product, which leads to more robust positioning in your niche. While it can be challenging to identify this unique marketing angle, these tips will help.