Snapchat Adds New ‘Custom Landmarkers’ to Build Location-Linked AR Experiences
Snapchat’s adding another way for marketers to utilize its AR Landmarks feature, with a new Custom Landmarkers option in Lens Studio that will enable anyone to create a location-locked AR experience.
7 Cold-Email Marketing Strategies That Will Heat Up Your Sales
There’s no question that email marketing is one of the most profitable routes to take for marketers. For every $1 spent on email marketing, the ROI is between $45 to $32. That isn’t surprising since the majority of consumers check their email ten times a day, every day. What’s more? Of those consumers, the ones who actually buy products marketed via email spend 138% more than those who don’t receive email offers.
3 Ways to Identify Your Company’s Unique Marketing Angle
How you market your company is the key to making it memorable and successful, but it’s vital to keep in mind that marketing is not “one size fits all”; what might be successful for one business will not necessarily work for yours. What sets an enterprise apart is a combination of brand, voice and what you deliver. When you differentiate yourself from your competitors in these ways, people will talk about and gravitate towards your product, which leads to more robust positioning in your niche. While it can be challenging to identify this unique marketing angle, these tips will help.
