The Marketing Rundown

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Everything you need to know about media, marketing, and digital news from the week all together in one place.

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News & Updates

How the Producer Economy Is Changing Influencer Marketing

Influencer marketing is evolving into what’s being called “the producer economy” consisting of content creators who seek to build their own media brands that are independent of social media platforms. This push for greater control over distribution also affects brands as they build their own media networks to engage consumers.

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The Latest on Russia’s Social Media Bans

Instagram is now officially banned in Russia, following the demands of the Russian government. After blocking access to Facebook and heavily restricting the use of Twitter, the Russian government has shown that they have no issue cutting off tens millions of people from access to these large platforms of communication.

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Meta Shares Facebook & Instagram Live Video Tips from Creators [Infographic]

In a recent blog post, Meta shares how three beauty and lifestyle content creators are using live streaming on Facebook and Instagram to drive more engagement.

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Can Brands Stay Safe in the Metaverse?

As the metaverse makes the leap into reality, marketers are eager to figure out where this new frontier fits into their strategies. However, there is evidence that, like with other digital platforms, as popularity grows so does the attention of bad actors like extremist or hate groups.

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Cloudflare Announces Free Web Application Firewall

Cloudflare announced that they are offering a Web Application Firewall (WAF) free of charge to subscribers on the free plan. The WAF will provide access to the WAF user interface which comes with a ruleset that can be used to block known threats automatically.