Daily Minute Master Series – March 17, 2021

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The Marketing Rundown

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News & Updates

Twitter Launches ‘Brand Bracket’ to Identify the Best Tweeting Business Handle

With the annual March Madness college basketball tournament set to get underway this week, Twitter Marketing has launched its own variation, with its ‘Brand Bracket’, designed to determine the best tweeting business on the platform.

For the full white paper click here

Facebook Launches New Tools to Help Boost the Global COVID-19 Vaccination Effort

Facebook is launching a new push to help promote the global COVID-19 vaccination effort, in order to maximize take-up where possible, and move us closer to a return to normal life. Which, after more than a year of restrictions, now seems like a strange thought – imagine going to sit in a crowd at a sporting event, or catching a plane overseas. The idea itself seems somewhat foreign to consider, but soon, ideally, that will be an option once again.

For the full article click here 

LinkedIn Provides New Worksheets to Help Map Out Your On-Platform Ad Campaigns

Amid the gradual economic recovery, as we move beyond the pandemic, LinkedIn is likely to see a lot more activity, as people seek new opportunities and connections to help boost their professional careers. That will also mean more opportunity for marketers to connect with a wider pool of users – and this week, LinkedIn has provided some new tips and guides on how to map out effective on-platform marketing campaigns, which could help in your LinkedIn ad efforts. In its new, 38-page ‘Better LinkedIn Campaign Planning’ guide, LinkedIn provides a range of notes and worksheets to help guide your planning process.

For the full article click here 

Your Essential Guide to Google My Business (GMB)

When you’re looking for a product, service or answer to a question, your first thought is usually, “Let me Google this.” That’s why your presence on Google is critical and where having a consistent Google My Business presence is essential.

For the full article click here

How to Increase Your Ecommerce Organic Traffic by 400% with Automation

Learn a process that can help you generate more qualified organic traffic for your ecommerce site and convert more sales.

For the full article click here

Should Your Small Business Hire a Marketing Agency or Build a Marketing Team?

As your small business grows, at some point you’ll need to take your marketing strategy to the next level. While many leaders of new and small businesses are used to taking on a variety of roles, there will come a time when it makes sense to pass marketing roles on to the experts. Doing so is vital for making sure that your business continues to develop new customers, build its brand, and stay competitive in its industry. 

For the full article click here

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