The Marketing Rundown
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Everything you need to know about media, marketing, and digital news from the week all together in one place.
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News & Updates
10 Truths About Marketing After the Pandemic
It’s safe to say that 2020 was a year like no other and that 2021 will certainly not revert back to the old normal. So, as marketers think about building brands during this year and beyond, what should we take away from the pandemic? What can we do to help companies grow faster? And how is marketing being redefined in the age of Covid-19?
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TikTok Adds New Comment Review Option, Providing More Control for Creators
TikTok has added a new option which gives creators more control over the comments that appear on their clips, with the capacity to filter all comments as they come through, and approve or deny as you see fit.
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Facebook sparked a flurry of excitement last September when it announced that the first iteration of its AR glasses – currently being tested under the title ‘Project Aria’ – would be available in stores sometime in 2021, pointing to the next stage of social and digital connectivity. But Facebook has since sought to temper expectations, with the company’s AR and VR chief Andrew Bosworth noting that the first stage of its wearable device will not be fully-AR enabled. But that next level is coming, sometime on the horizon – and today, the company has provided some more insight into its plans for AR, and engagement with digital devices that it says will form the next major computing shift.
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How To Use Content Marketing To Build Brand Trust
Building trust with your customers is one of the most important things you can do for your business. In addition to potentially boosting revenue, trust can be a great barometer of growth. While the Covid-19 pandemic has disrupted the way companies operate, it has also created new opportunities to develop trust. According to the 2021 Edelman Trust Barometer, businesses are now trusted more than nongovernmental organizations, the government and media outlets. The upside is clear: Companies are in a position to develop stronger relationships with their customers than they’ve had in the past. The key to doing it well is to have the right strategy. Below are four tips to help you build trust through content marketing.
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YouTube Looks to Provide More Tools to Tap into the Rise of Connected TV Viewing
YouTube has outlined the opportunities of Connected TV viewers and eCommerce on the platform in a new update on its product roadmap, and plans for future developments. As part of a new blog series, YouTube’s chief product officer Neal Mohan is outlining specific trends that the platform is seeing, which will inform its approach for future developments. In his first update, posted last month, Mohan outlined the growth of its new ‘Shorts’ platform – YouTube’s answer to TikTok – while also pointing to new monetization opportunities for creators.
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Google May See Web Pages As Duplicates if URLs Too Similar
Google uses a predictive method to detect duplicate content based on URL patterns, which could lead to pages being incorrectly identified as duplicates. In order to prevent unnecessary crawling and indexing, Google tries to predict when pages may contain similar or duplicate content based on their URLs. When Google crawls pages with similar URL patterns and finds they contain the same content, it may then determine all other pages with that URL pattern have the same content as well. Unfortunately for site owners that could mean pages with unique content get written off as duplicates because they have the same URL pattern as pages that are actual duplicates. Those pages would then be left out of Google’s index.
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