Daily Minute Master Series – March 10, 2021

/by

The Marketing Rundown

Subscribe to t2’s Newsletter, ‘The Marketing Rundown’ and Stay Up-to-Date

Everything you need to know about media, marketing, and digital news from the week all together in one place.

[revue_subscribe]

News & Updates

100 Women in Marketing Share Their Greatest Challenges From a Year of Isolation

When International Women’s Day arrived in 2020, the world was unknowingly poised at the threshold of a year that would test everyone in ways they’d never experienced before. And the weight of the Covid-19 pandemic’s impact would overwhelmingly fall on the backs of women. After a year defined by economic, physical and emotional hardship—all under a smothering cloud of lockdown-fueled isolation—Adweek asked women in advertising, marketing and related industries to share their experiences for International Women’s Day 2021.

For the full white paper click here

Facebook Publishes New Research into the Importance of Diversity and Inclusion in Advertising

Facebook has published a new report into diversity and representation and advertising, which highlights some key notes of concern for marketers looking to maximize connection with their audiences. Facebook’s study took in various inputs, including a survey of 1,200 people, a review of more than 1,200 brand lift studies and an analysis conducted of more than 1,000 Facebook video ads. The results show that representation is still a major issue – and by not catering to, or considering these elements, advertisers could be failing to reach broader audiences.

For the full article click here 

Snapchat Launches New iOS 14 Resource Hub to Help Advertisers with Upcoming Changes

With Apple’s iOS 14 update, and its associated changes to data tracking, set to be launched soon, Snapchat has launched a new iOS 14 Resource Hub in its Business Help Center to help Snap advertisers navigate the expected impacts of the change.

For the full article click here 

Link Building Q&A with Expert Women in Marketing & SEO

Nine women, each an accomplished expert in SEO, share their responses to the most pressing and controversial link building questions around.

For the full article click here

Marketing Briefing: Marketers Mull a ‘Privacy-First’ Approach Amid Looming Google, Apple Changes

The cookie is crumbling more rapidly than ever — if you’ve somehow missed it last week, Google said it would not build an alternative identifier to replace the third-party cookie once it is phased out. The ripple effects of Google’s announcement coupled with Apple’s looming IDFA crackdown, has marketers mulling what it means to build “a privacy-first approach to marketing,” explained Jess Simpson, svp of verified tech and identity at Publicis Media.

For the full article click here

Opinion: Influencer Marketing is a $10 Billion Placebo

The disease that marketers are trying to cure is the collapse in consumer trust. Trust is the bedrock of consumer relationships with brands. Yet, only 54% of American consumers say they trust businesses in general, according to the 2021 Edelman Trust Barometer. Trust in the media is in open freefall. As for trust in ads, just 38 percent of consumers (surveyed across eight countries, including the U.S.), say they trust advertising to get information about brands and services, according to Kantar’s most recent Trust Score study. And trust in government? Don’t ask. 

For the full article click here

t2Marketing International

Let’s connect

Marketing Rundown

Our curated weekly rundown with everything you need to know about media, marketing and digital news.

[revue_subscribe]

Insights

Our blog is full of important news and information for you.

Books, white papers and more

Members of t2 are keynote speakers at international digital marketing conferences, content contributors.

Specialized Expertise

t2 can grow your business across integrated verticals. Contact us for help with website development and technical needs, growing your ecommerce or Amazon business, and Web3 projects.

Daily Minute Master Series – March 9, 2021Daily Minute Master Series – March 11, 2021