Daily Minute Master Series – March 1, 2021

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The Marketing Rundown

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News & Updates

New t2 White Paper: Understanding and Planning for a New Generation of Player

Las Vegas – and the casino industry as a whole – is a continuously evolving phenomenon. It has survived and thrived thanks in no small part to its ability to adapt. Now, as the world of gaming sits on the precipice of another major shift, there is a need to adapt once more to the changing demographics of players. This white paper outlines how these demographics have evolved, and what casinos can do to not only appeal to their preferences but improve the casino-going experience as a whole for an entirely new generation of players.

For the full white paper click here

Twitter Outlines Growth and Product Strategies in Analyst Overview

Twitter has provided some new insights into its product and growth strategies as part of its latest Analyst Day overview for investors.

For the full article click here 

Facebook Launches New, SMB-Focused Ad Campaign to Counter Apple’s Coming IDFA Change

The Social Network has launched a new ad campaign, which will include TV and digital promotions, that looks to better explain why personalized ad targeting is a good thing, and why people shouldn’t switch off data tracking.

For the full article click here 

3 Top Skills SEO Content Writers Need to Succeed

It takes more than just great writing chops to create search-optimized content. Here are the top SEO content writing skills it takes to succeed.

For the full article click here

Brands Walk A Marketing Tightrope Over Political Chasms

How do you win when marketing in the face of contentious political issues? It may not be possible. To understand the strangeness, and often void, of corporate political marketing, look at Nike and Coca-Cola. These are companies that say Purpose Moves Us and People Matter — and both have made politically correct “social responsibility” part of their brand marketing. Yet they have also reportedly been lobbying against a bill that would ban importation into the U.S. of products made in China with forced labor.

For the full article click here

How to Build a Successful Influence Marketing Campaign

It’s time to move from strategy to action, but there still remains a world of preparation. Planning influence marketing campaigns is far more than just deciding we want to use influence partners and here’s the goal we’re going to shoot for. People who skim the surface of preparation aren’t Winfluencing. Remember that online influence partners care about their goals, so building offers and opportunities for them need to integrate what they want with what you want.

For the full article click here

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Daily Minute Master Series – February 26, 2021Daily Minute Master Series – March 2, 2021