Daily Minute Master Series – June 7, 2019

Social Media

Facebook’s Cryptocurrency is Reportedly Set to Launch Later This Month

TechCrunch has reported that Facebook will release an overview of the specifics on June 18th, with the launch of a whitepaper that will explain how Facebook’s on-platform currency will work. The currency is now believed to be called ‘Project Libra’. “The digital token is designed to function as a borderless currency, without transaction fees, and will be aggressively marketed in developing nations where government-backed currencies are more volatile.” Facebook, reportedly, will target India first, with a specific focus on funds transfers via remittance. By making that process fee-free and simple, Facebook will look to build on its internal funds transfer process, with a view, eventually, to keeping that money on platform, and facilitating an increasing amount of purchases in-app. The project has the potential to be one of the most significant shifts in Facebook’s history, facilitating a whole new element within The Social Network that would enable purchases, exchanges and more.

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Instagram Adds On-Screen Lyrics to Music Stickers

Instagram is officially launching its new music stickers with lyrics option, which displays the song lyrics on screen, enabling users to sing along. The option may help Instagram fend off rising competition from TikTok, which has become popular among younger audiences largely due to its short, music-themed videos. Similar to Vine, the short video format of TikTok lends itself to music clips. Vine was able to fuel the careers of several musicians through viral trends, and TikTok looks to be filling that same gap. Instagram will be hoping to negate some of that with additional music options, but it’s hard to see them knocking TikTok off course entirely, given the app’s rising usage.

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Marketing

Google search update aims to show more diverse results from different domain names

Google announced on the Search Liaison Twitter account just now that it has updated its search results to show a more diverse set of search results. That means Google will aim to show no more than two results from the same domain for a particular query in the top results. Google said “A new change now launching in Google Search is designed to provide more site diversity in our results.” Google added, “This site diversity change means that you usually won’t see more than two listings from the same site in our top results.” Google said “Site diversity will generally treat subdomains as part of a root domain. IE: listings from subdomains and the root domain will all be considered from the same single site.” This only impacts the core results, not the additional search features such as top stories, video snippets, image carousels or other vertical search features listed among the other web results. This can impact those who aim to try to get their domains to dominate for specific queries. This is more often seen in the reputation management industry but can also related to other areas of search.

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Google Analytics is Blocked by Firefox, Mozilla Explains Why [UPDATED]

An updated version of the Firefox browser was released this week which blocks all trackers including Google Analytics. That means traffic data may be affected when visitors are using the latest version of Firefox. Mozilla claims it’s making this change in order to keep users’ data private. Google Analytics offers a wealth of non-personally identifiable data and businesses will be worse off by having reduced access to it.Traffic from users on other browsers will be tracked as usual, although this does create a slippery slope. According to a Firefox developer most of Google Analytics’ data will be unaffected, which is great news for SEOs and site owners.

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