Social Media

LinkedIn Offers Free Courses in Diversity and Inclusion to Improve Community Understanding

LinkedIn has made a range of LinkedIn Learning courses on diversity and inclusion available for free, in an effort to help more people understand how to best address these key issues.

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Facebook Begins Rolling Out New Labels to Signify State-Controlled Media Outlets

Amid the ongoing discussion around how Facebook should approach commentary from political leaders, The Social Network is looking to role out yet another transparency measure, adding new explanatory notes on Pages, posts and ads which have been published by state-controlled media outlets.

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YouTube Rolls Out New Features to Help Creators Boost Merch Sales

YouTube is assisting creators with a new feature to boost merchandise sales, and a new report for measuring revenue. Now, when people buy a creator’s merchandise during a live stream, the sale will be highlighted in the chat. YouTube channels can access monthly insights about revenue in a new report in YouTube Studio.

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Marketing

‘We’re Pausing Work’: Coping with Client Anxiety

Every agency owner I know has heard scary words from clients over the past two months, similar to the ones I suffered multiple times: “we’re pausing work for now.” Others had experienced worse, including the total loss of a client because that respective client’s business had shut down. The situation appears tougher on my sole-proprietor friends working as writers or SEO professionals – especially the ones working within the entertainment and food businesses.

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Google My Business Update: Add More Hours for Specific Services

Google is letting businesses add more hours in their GMB listing for services that aren’t offered at all times of the day. If the hours for certain services differ from a business’s regular opening hours, that information can now be easily displayed for customers to see.

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A New Reality For Marketing And Customer Experience In 2020

“Back in February, I wrote about my 2020 predictions for marketing and customer experience. When I wrote the piece, I was still able to travel to an office, and the coronavirus infection count was low and mostly within the area it was first identified. Life was basically unchanged. Reading the news from that day and my predictions, I can see that I had no idea how quickly our world would change. In less than a month, my company would close all physical offices and cancel all in-person events, including a major customer conference. Retail stores and restaurants were shuttered. Videoconferencing technology took off. Looking back at my predictions, while they may come true in some fashion, 2020 will be a very different year for marketing than I initially imagined.”

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