Daily Minute Master Series – June 4, 2019

Social Media

Twitter Adds New Account Switching Option on its Web Version, Reveals New Mac App

Twitter has released a new, simplified account switching option on its web version, and within Twitter Lite. The process will make it easier for users working on multiple accounts to more easily move between them. In a separate announcement, Apple, at its WWDC event, outlined plans for a new version of Twitter for Mac, after Twitter removed support for its previous Mac app last February. According to Twitter, the new Mac app will be “fully native, with all the native features of a Mac app”. That would include multiple window support, window resizing, drag and drop and dark mode. Both are helpful additions for users on different systems, which will further expand the utility of Twitter’s apps. And while they may not seem like major updates, if you know the pain of regularly signing in and out of different accounts, and/or using Twitter via Safari, these will be very welcome changes for your process.

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Marketing

PayPal is Rolling Out its E-commerce Solution to All Businesses

PayPal’s e-commerce platform, used by Instagram Shopping and Facebook Marketplace, is now available to businesses of all sizes. The ‘PayPal Commerce Platform’ is designed to give any business access to a customizable payment solution. Starting today, the PayPal Commerce Platform is available in France, Germany, Italy, Spain, the United Kingdom, and the United States. The platform will expand to more than 40 markets by the end of the year.

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Apple Is Adding More Privacy Features for Location Tracking, Login and Email Signups

Apple announced a number of new privacy features to give users an alternative to data-driven advertising companies like Facebook, Google and hundreds of ad-tech providers. The updates—which will be in iOS13 this fall—will give people another way to log in to apps and websites through an Apple ID rather than through a Facebook or Google account. The feature, aptly called “Sign In With Apple,” could prevent users’ data from being collected for advertising while also acting as an added layer of protection from data breaches or misuse by third parties. Apple also plans to add additional restrictions on how third parties can track a user’s location on iPhone and iPad devices. For example, a person can provide one-time access. Or, if they want to allow an app to have longer access, Apple says it will provide them with a report that details exactly when the app collected their data and how it was used. Apple is also closing the door on some other methods developers have used to get around existing location-tracking protections. While some apps have used Bluetooth and Wi-Fi canning, Apple plans to start “shutting the door on that abuse as well.”

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Advertising

Local Inventory ads rolling out of beta in Microsoft Advertising

Local Inventory ads (LIAs) will be coming out of beta in Microsoft Advertising accounts early this month. The ads have been in testing for about a year. Microsoft’s Local Inventory ads function just as they do with Google Ads. When a user searches for a product, nearby retailers will be eligible to show ads for relevant inventory in stock in their nearby locations. LIAs feature an “in-store” label. When a user clicks on the ad, they may be taken to the advertiser’s website or a Bing hosted storefront page that includes product and store information. Advertisers that are already running Local Inventory ads in Google Ads can now fairly easily extend those to their Microsoft Advertising efforts. Local searches account for a growing number of queries, particularly on mobile. LIAs can help retailers with physical locations use Microsoft Shopping campaigns to help drive traffic to their stores.

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