The Marketing Rundown
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Everything you need to know about media, marketing, and digital news from the week all together in one place.
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News & Updates
PR with Passion: How to Embrace the Real-Time Marketing Trend
Staying relevant is critical – but sometimes challenging – for marketers. Consumers’ attention spans are shorter, they’re constantly bombarded with marketing messages, and they’ve become desensitized to marketing gimmicks. Marketers now need to be relevant, clever…and fast! Real-time marketing (RTM) is hot, and successful campaigns are creative, on-target, and attention-grabbing … all within a very short timeframe.
For the full white paper click here
Google Delays Phasing Out of Data Tracking Cookies in Order to Develop More Inclusive Solutions
For the full article click here
Marketing is one of those jobs everyone thinks they can do. Chief marketing officers (CMOs) are constantly second-guessed. There is often a sense that marketing lacks the complexity and rigor of law or finance. As such, marketing needs the full, public backing of the CEO to mitigate the second-guessing and undermining.
For the full article click here
LinkedIn Publishes New Digital Magazine of Business Growth Tips
With the ongoing vaccine roll-out gradually leading to new signs of hope for a return to normal life, many businesses are now preparing for the next stage, and a ramp-up in activity as new opportunities arise. In alignment with this, LinkedIn has published a new ‘Return to Growth’ digital magazine, which provides a range of insights, tips and interviews with experts to help inspire brands in revising and improving their post-COVID-19 strategies.
For the full article click here
5 Companies Doing Growth Marketing Right
What do all companies, regardless of industry, say they want? Growth. Lighting-fast, continuous growth. The good news is you can quickly learn which growth marketing strategies work by studying other companies’ success and adapting it to your own business.
For the full article click here
5 Social Media Marketing Tips to Boost Your Sales
Over the past few years, social media has grown exponentially from something only the geeky boys and girls in college spent time on to something that’s now a ubiquitous aspect of life across the world. For businesses, it’s clear that social media can be a goldmine of leads and conversions, if handled correctly. That’s why many companies have focused their marketing budgets on social media, trying to build a following and cultivate customer loyalty as well as new buyers. Here are a few tips you can implement to make your social media marketing much more effective in bringing in sales.
For the full article click here
