Daily Minute Master Series – June 3, 2021

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The Marketing Rundown

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News & Updates

Google: Deleting a Sitemap Won’t Stop Us Crawling Your Site

Google’s John Mueller advises site owners that deleting a sitemap won’t prevent URLs from being crawled in the future. This topic is discussed in the latest episode of the Ask Googlebot video series on YouTube. Mueller addresses a question asking if it’s possible to turn off or delete a sitemap from Google Search Console.

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How to Use Ad Customizers in Google Ads

The world of search and paid ads has never been busier. It’s a hotly contested space where marketers need to do everything they can to inspire customers to choose their ad. Consumers value their privacy more than ever before, but they have also grown accustomed to ads that are hyper-relevant to them. Nurturing first-party customer data acquisition is of increasing urgency. But this can only happen if customers click on your ad in the first place. The more personalized and relevant an ad, the more customers are likely to come your way. Then, you can convert and retain them and their highly valuable data.

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Google On How it Ranks News Sources

Google values transparency when it comes to elevating news sources. The company shares more information about what that means in practice. In a blog post, Google details how it assesses transparency in order to determine which publishers to prioritize across surfaces like Google News and the the top stories carousel in search results. Transparency is treated as an important element because it helps to ensure visitors can learn more about the publication they’re getting news from, and the authors who are writing it.

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The Changing Landscape Of Digital Marketing

The digital revolution that has been sweeping over the world of retail and marketing continues to evolve, with sophisticated solutions emerging to address constantly changing consumer behavior. Furthermore, trends that had already been playing out for some time are being accelerated by the Covid-19 outbreak.

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Six Ways To Repurpose Content Marketing To Boost ROI

Seasoned marketers know that high-quality content is an important pillar of any well-rounded search engine optimization (SEO) strategy. But often, great content is published and forgotten about, left to grow stale and outdated. Luckily, there are ways to work smarter vs. harder when it comes to your content marketing. With a bit of planning and thinking outside the box, you can revamp, repurpose and retool your content to bring you more traffic and, ultimately, a higher ROI.

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The Influencer Marketing Funnel [Infographic]

Any marketing tactic, medium, or strategy you use must align with a greater marketing mindset that includes a mix – a marketing mix – of various components. Marketers today visualize this approach using the funnel. From the marketing funnel, we get shorthand acronyms like TOFU, MOFU, and BOFU – each indicating where a post, ad, or campaign lies in a high-level effort to increase brand awareness, nurture audiences, and convert them into customers.

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