The Marketing Rundown

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News & Updates

Twitter Adds New Spaces Speaker Listings Display, Highlighting Remaining Speaker Places

Twitter has launched a new UI improvement for Spaces which displays the speakers in a Space at the top of the screen within the ‘Add Speakers’ display.

For the full white paper click here

Facebook Tests New Reels and Rooms UI, Integrated into the Facebook Stories Panel

Facebook may be close to giving Instagram Reels exposure a significant boost, by integrating a new Reels clips display directly into the Facebook app, as it seeks to combat the continuing rise of TikTok.

For the full article click here

How to Set the Budget for Your Facebook Ad

The Facebook Ads platform has lots of control options to help you reach your target audience in the most efficient ways. There are plenty of customizations around target audience, ad copy placements, conversion actions, etc., but one lever that doesn’t get much attention is budget.

For the full article click here

Facebook Adds New ‘Optimize Text Per Person’ Option for Automated Ad Customization

Facebook is now rolling out a new option in the ad set-up process called ‘Optimize Text Per Person‘, which, when activated, will choose whether to highlight the primary caption, the headline or the description text to each user, based on what Facebook’s system determines that viewer will best respond to.

For the full article click here

GMB Attributes for Local SEO: Everything You Need to Know

Google My Business (GMB) attributes are a uniform way for businesses to share what they offer and what a customer can expect when using that business. They are also a way for a business to optimize its local search presence. The more detailed a listing is with attributes, the more likely that listing could rank for a specific targeted search with an attribute modifier — for example, [accessible restaurants near me] or [miami hotels with free wifi].

For the full article click here