Social Media

YouTube’s Working on a New Analytics Overview Summary to Help Creators Maximize Performance

YouTube’s working on a new video analytics display which is designed to help creators better understand where their views are coming from, and how they can maximize each video’s performance.

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Zuckerberg Says That Facebook Will Start Adding Labels to Rule-Breaking Content From Politicians

With more companies joining a planned boycott of Facebook ad spend in July, CEO Mark Zuckerberg has today announced that The Social Network will roll out new labels to better explain why some content from politicians, which technically violates platform rules, has been left active and unchecked. Zuckerberg made the announcement via Facebook Live, following news that both Verizon and Unilever had joined the Facebook ads boycott proposed by a coalition of civil rights groups. Procter and Gamble, which controls around $6.8 billion in annual ad spend, is also believed to be considering its position.

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TikTok Says it Will Stop Grabbing Data From User Clipboards After New iOS Update Exposed the Process

TikTok has said that it will remove a feature which reads data from the clipboard on user devices as they use TikTok, after a recent iOS update exposed the practice.

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Marketing

How Retailers Can Use Page Feeds to Level Up Their Dynamic Search Ads

In this seemingly never-ending year, it’s comforting for many of us to think about the upcoming winter holiday season, with its warm fires, feasts, festivities, and the final bidding adieu to 2020. Retailers, however, are facing the wild, wild west when it comes to planning for the holiday season. A shock of the scale that COVID-19 has brought is likely to create major shifts in the preferences and expectations of all us… shifts that could last even past recovery. There have already been a lot of unexpected search trends that we’ve witnessed, from an increase in demand for hobbies-related searches to back-up generators, to bread machines, to home fitness equipment. As advertisers, we need to be there to capture these emerging search queries and ensure we are able to show relevant ads for them. That’s where Dynamic Search Ads (DSAs) can help.

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Welcome to the Predictive Marketing Era

Artificial intelligence, machine learning, deep learning, neural networks. These are all part of the digital advertiser’s lexicon now as the algorithms power so much of the tactical mechanics of our campaigns. The purpose? To serve that ad combination on that impression at that bid to that audience member to achieve the campaign goal with greater efficiency and efficacy than we marketers could do manually. All by training algorithmic models to understand patterns and predict outcomes based on gobs of historical data.

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Amazon Dominates Ecommerce During the Pandemic—but Walmart is Catching Up

The pandemic, and Americans’ turn to e-commerce during it, have hastened the death of brick-and-mortar. J. Crew, Neiman Marcus, JCPenney, and Pier 1 Imports have all announced their file for bankruptcy since the onset of the virus. Ecommerce isn’t just growing during the pandemic—it’s exploding. Around 1 in 2 U.S. adults increased their online buying levels during the pandemic, finds a Fortune-Civis Analytics poll conducted between May 22-27 among 2,045 U.S. adults. This surge in online shopping appears to be speeding up the trajectory for e-commerce by years.

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