The Marketing Rundown

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Everything you need to know about media, marketing, and digital news from the week all together in one place.

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News & Updates

Instagram Launches Live Test of Image and Video Uploads from the Desktop Version of the App

It’s been in development for the last few months, and now, Instagram is launching a first live test of the capability to publish feed posts from the desktop version of the app, with a small group of users now able to access the full suite of upload and posting options.

For the full white paper click here

Just Say No to Hackers: How to Harden Your WordPress Security

When it comes to security, there is no WordPress-specific type of security that exists. All problems with security are common for all websites or applications. WordPress security problems are of great interest, though, because it powers about 40% of the web and is open source. When one finds a vulnerability either in the WordPress core or plugins, other websites using it become vulnerable because they all use the same code.

For the full article click here

Google Delays Privacy Sandbox Initiatives, Extends Support for 3rd Party Cookies

Google announced that support for third-party cookies would be extended until late 2023, giving marketers more than a year extension from the previous plan to block third-party cookies by 2022. The Privacy Sandbox initiatives will be delayed while more testing takes place.

For the full article click here

8 Google SEO Tips for Page One Results

SEO has evolved in a lot of ways — but one thing that hasn’t changed is the fundamental value of showing up on page one of Google Search results. For sure, the days of ten simple blue links and a few ads are over. Even with all the new SERP features, rich results, and personalization of results, though, it remains true that ranking on the first page for keywords that matter to you is the table stakes of organic traffic acquisition. According to a 2020 study, the click-through rate for a position 10 result (typically the bottom of page one) is 3.11%. It’s low, but still higher than typical ad click rates.

For the full article click here

Do’s And Don’ts Of Developing An Influencer Marketing Campaign

Although influencer marketing might seem like a modern concept, the practice of getting endorsements for your products can be traced back centuries. Just consider, for example, the story of Wedgwood’s Queensware: In 1765, the fine-china company created a tea set for Queen Charlotte, wife of King George III. According to NPR, the “creamware quickly became known as Queensware, signaling its elegance and aspirational qualities,” and the company “moved swiftly to capitalize on the power of celebrity endorsement.” Influencer marketing has only grown and diversified since then. When done well, I’ve seen that this type of marketing can elevate a company’s branding and put them on a fast track to success.

For the full article click here