Social Media

Facebook Ad Boycott Gains Steam As Companies Join ‘Stop Hate For Profit’

More corporate advertisers are pulling ads from Facebook for the month of July, joining the Stop Hate for Profit boycott organized last week by the Anti-Defamation League, the NAACP, Color of Change and other civil rights groups. The campaign urges advertisers to “hit pause on hate.” The list of participating companies has grown in recent days to include The North Face, Patagonia, Arc’teryx, outdoor retailer REI, Ben & Jerry’s, Eileen Fisher, Eddie Bauer, Magnolia Pictures, Upwork, HigherRing, Dashlane and Talkspace.

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TikTok Unveils Global Platform for Marketers, Brand Scan AR Ads

TikTok introducing a dedicated hub for marketers is a natural next step for the platform that has exploded in popularity in recent years, but had fairly sparse offerings for brand partners. The TikTok for Business name and format reflect similar offerings from rival social media apps like Instagram, but could still help to streamline TikTok’s marketing services and make them more accessible to newcomers. The portal’s mantra, “Don’t Make Ads, Make TikToks,” embodies how TikTok tries to position its content differently than other social media sites. Rather than running traditional digital advertising campaigns, brands typically deploy the types of hashtag challenges or other videos that are picked up by the app’s feed and have the potential to go viral in an organic fashion, as users are recommended content based on trends they’re already interested in watching.

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YouTube Showcases Top Ad Campaigns as Part of its 2020 NewFronts Presentation

YouTube has today announced the winners of its 2020 YouTube Works awards, which “celebrate and champion the brilliant minds producing the most innovative and effective campaigns on YouTube in the past year”.

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Marketing

How the Lessons of Quarantine Will Reshape Advertising’s Creative Process

Scrunched timelines, less travel and Zoom meetings are challenging old ways of working.

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10 Signs You Are Sitting On a Pile of Data Debt [INFOGRAPHIC]

While becoming data-driven can provide a multitude of benefits for businesses, many still struggle to leverage data to achieve a competitive advantage. Business leaders often underestimate the level of data debt within their company and do not realize it drags down benefits of not only data initiatives but also daily business operations.

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Analytics Audit 101: Identify Issues and Correct Them To Ensure the Integrity of Your Data

One thing online businesses need to use as a cornerstone of their business decision making process is their digital analytics data (analytics data from a variety of sources: i.e. web analytics, search console, paid search, paid social, social media, etc.). Yet, according to a MIT Sloan Management Review only 15% of more than 2,400 business people surveyed trust their data. While there is no analytics method available that will guarantee 100% accuracy of your digital analytics data, by auditing your data you can ensure the data is as accurate as possible. This will provide you with the confidence to not only trust your data but to leverage the information provided in making objective business decisions, instead of subjective decisions. It is that lack of trust that explains why a mere 43% (according to the same survey) say “they frequently can leverage the data they need to make decisions.” This low confidence in one’s data equals failure.

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