The Marketing Rundown

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Everything you need to know about media, marketing, and digital news from the week all together in one place.

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News & Updates

3 Marketing Trends That Can Give Your Brand the Boost it Needs This Summer

Marketing can be a powerful tool to gain new customers, but you have to get it right for it to work for your goals this summer.

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The Queen’s Gambit: Making Real-Time Marketing Moves In 2021

The Queen’s Gambit chess opening puts constant pressure on the opponent and was a winning move for character Beth Harmon in the finale of the wildly popular Netflix series. Like any great chess player, she was always strategizing many moves ahead and exuding confidence because of her deep understanding of the game. Today’s fractured media landscape requires that we attack the board with the same agility and flexibility.

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10 Marketing Certifications That Can Help You Earn a Better Salary

Many employers are looking for professionals who have specific marketing certifications. Other digital marketing specialists are becoming certified to stay current in a rapidly evolving industry. This article will look at the leading academic marketing certifications, along with the most in-demand marketing certifications.

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4 Powerful Facebook Ads Targeting Options

Facebook has figured something out: a lot of times, folks don’t want to leave their platform. As users spend more time in their News Feed, and Facebook continues to expand into new areas, it opens up a whole new ecosystem of behaviors that can be targeted. This trend has started with the Engagement Remarketing options that are now available.

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Facebook Launches 4 New Ecommerce Features

Facebook, Instagram, and WhatsApp are gaining new features that will help retailers get their products in front of more customers and drive sales. Customers increasingly turn to Facebook as a discovery engine to find new products. The company reports that 74% of people use Facebook platforms to discover brands or products online. Certain categories of retail perform better than others. Over 85% of people surveyed purchased a fashion, beauty, furniture or electronic product they first discovered on a Facebook platform.

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