The Marketing Rundown

Subscribe to t2’s Newsletter, ‘The Marketing Rundown’ and Stay Up-to-Date

Everything you need to know about media, marketing, and digital news from the week all together in one place.

[revue_subscribe]

News & Updates

TikTok Updates Ad Policies to Limit Unwanted Exposure Among Younger Users in Europe

TikTok has agreed to change its policies around branded content to ensure greater transparency, in line with EU rules, which will also see it implement new regulations around the promotion of alcohol, cigarettes and ‘get rich quick’ schemes within the app.

For the full article click here

Twitter Launches New Shopify Integration to Boost eCommerce Opportunities

Twitter’s looking to take another step towards streamlined in-app commerce with the launch of a new partnership with Shopify, which will enable Shopify merchants to list their products on their Twitter Professional Profiles, with each item, when tapped, then redirecting users to the Shopify product page to make a purchase.

For the full article click here

Meta Announces Coming Digital Payment and NFT Options as it Advances Towards the Metaverse

Given the current volatility in crypto markets, which have been intrinsically connected to the current NFT trend, it seems like a strange time for Meta to be making a bigger push on NFTs, and its various NFT projects across its apps.

For the full article click here

YouTube Publishes New insights into Key Video Consumption Trends Among Gen Z [Infographic]

YouTube has published a new ‘Culture and Trends’ report, which incorporates insights from 10 countries to provide some perspective on what’s driving the latest Gen Z video trends, and how that relates to digital strategy.

For the full article click here

Twitter Launches ‘Notes’ Long-Form Blogging Option, Attached to Tweets

It’s been in testing for a while, and now, Twitter has finally launched its new ‘Notes’ option on selected user profiles, which provides a simple, integrated way to attach longer text elements to your tweets.