Daily Minute Master Series – June 24, 2021

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The Marketing Rundown

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Everything you need to know about media, marketing, and digital news from the week all together in one place.

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News & Updates

TikTok Adds Brand Lift Study Option to Help Advertisers Glean More Insight into Campaign Performance

TikTok is looking to help brands glean more insight into the performance of their brand and marketing efforts by adding a new Brand Lift Study option, which will enable businesses to poll the TikTok audience through promoted campaigns.

For the full white paper click here

How To Create Meaningful Marketing That Matters

BET’s EVP and CMO on rethinking purpose above and beyond content.

For the full article click here 

Google Analytics 4 Backlash: GA4 “Sucks” and is “Horrible”

Twitter has been on a low boil for weeks as many users across the search marketing world expressed their extreme displeasure with Google Analytics 4 (GA4).  While there are some positive comments, the many negative comments come from search marketing professionals who one would expect to be brand ambassadors of GA4 and not their most passionate critics.

For the full article click here 

3 Common Marketing Mistakes Too Many Entrepreneurs Make

There is no rule book to follow that will guarantee the success of your startup. There are, however, many things you should avoid. If you do not avoid these mistakes, your chance of success decreases substantially. That said, here are three mistakes that are all too common among founders that you should avoid at all costs.

For the full article click here

Marketing Ops’ Secret Superpower: Procurement

There are a few important truths related to marketing, and if followed, it can help save your company millions.

For the full article click here

Facebook Announces the Next Stage of its eCommerce Push, Including Shops on WhatsApp and Visual Search

In line with its growing eCommerce focus, Facebook has announced a range of new shopping and discovery tools, including Shops on WhatsApp, and Shop listings in Facebook Marketplace, as well as a new visual product search option on Instagram which looks very familiar.

For the full article click here

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